# Vince Servidad > Facebook Ads, Google Ads, and Shopify expert based in the Philippines. $26M+ managed since 2015. I make your whole business system profitable — website, landing pages, GMC feeds, tracking pixels, ads, and everything that turns spend into revenue. ## Services - [Facebook Ads Specialist Philippines](https://www.vinceservidad.com/facebook-ads-specialist): Profit-first Meta Ads, weekly creative tests, tracking, and landing pages. $26M+ managed since 2015. - [Google Ads Specialist Philippines](https://www.vinceservidad.com/google-ads-specialist): Search, Shopping, Performance Max, tracking, and landing pages. - [Shopify Expert Philippines](https://www.vinceservidad.com/shopify-expert): Fast pages, conversion-tested copy, tracking that ties ads to revenue. Built by a seven-figure store founder. ## Courses - [Facebook Ads Course Philippines](https://www.vinceservidad.com/facebook-ads-course-philippines): Run Facebook Ads that make money — the same system used on $26M+ in spend. - [Google Ads Course Philippines](https://www.vinceservidad.com/google-ads-course-philippines): Run Google Ads profitably without letting Performance Max quietly eat your budget. - [Shopify Course Philippines](https://www.vinceservidad.com/shopify-course-philippines): Build a real Shopify business — store, ads, SEO, email, and partner income. ## Background - [About Vince Servidad](https://www.vinceservidad.com/about): Facebook Ads, Google Ads, and Shopify expert in the Philippines since 2015. $26M+ in managed ad spend plus a self-funded seven-figure Shopify brand. - [Case Studies](https://www.vinceservidad.com/case-studies): Real Facebook Ads, Google Ads, and Shopify case studies — beauty, fashion, food, and ecommerce brands. - [Resources](https://www.vinceservidad.com/resources): Free templates, guides, and checklists from $26M+ in real ad spend. - [Tools](https://www.vinceservidad.com/tools): The exact tools used to run Facebook Ads, Google Ads, and Shopify stores. - [Policies](https://www.vinceservidad.com/policies): Terms, Privacy, Cookies, and legal disclosures. ## Blog - [Blog](https://www.vinceservidad.com/blog): Practical Facebook Ads, Google Ads, and Shopify playbooks. - [RSS Feed](https://www.vinceservidad.com/feed.xml): Subscribe to new posts. - [Shopify CRO Guide: 40 Tactics Ranked by Impact (2026)](https://www.vinceservidad.com/blog/shopify-conversion-rate-optimization-guide): A 1% conversion rate to 2% doubles your revenue at the same ad spend. Here are 40 CRO moves I deploy on Shopify stores — ranked by what actually moves the needle. - [Shopify Collection Pages: The Underrated Conversion Lever](https://www.vinceservidad.com/blog/shopify-collection-page-conversion): Most stores ignore collection pages. They're 30%+ of your traffic and 0% of your optimization. Here's how to turn them into conversion machines. - [Shopify Product Page Best Practices: 25 Conversion Lifters](https://www.vinceservidad.com/blog/shopify-product-page-best-practices): The product page is where conversion is made or lost. Here are 25 specific changes I make on every Shopify product page — ranked by impact, all measurable. - [Shopify Speed Optimization: A Practical Guide (2026)](https://www.vinceservidad.com/blog/shopify-speed-optimization-guide): Mobile PageSpeed under 50? Here are the only fixes worth doing — ranked by impact, with a clear order of operations. Tested on real PH 4G networks. - [Shopify Product Bundles: AOV Without Discounts](https://www.vinceservidad.com/blog/shopify-product-bundles-strategy): Bundles let you raise AOV 30–60% without training customers to wait for sales. The bundle structures, pricing math, and Shopify setup that actually move volume. - [Shopify Upsells and Cross-Sells: Real AOV Tactics That Work](https://www.vinceservidad.com/blog/shopify-upsells-cross-sells): AOV is the easiest profit lever in e-commerce. The exact upsell and cross-sell setups I install on Shopify stores — without making your store feel like a used-car lot. - [Shopify Discount Codes That Don't Kill Your Margins](https://www.vinceservidad.com/blog/shopify-discount-codes-margin): Most stores discount the wrong way. The discount strategies that move volume without training customers to wait for sales — including the ones that actually grow LTV. - [Shopify POS for Philippine Retail (Hybrid Stores)](https://www.vinceservidad.com/blog/shopify-pos-philippines-retail): Running a physical store and Shopify online store? The hybrid setup that unifies inventory, customers, and reporting — including the PH-specific gotchas (BIR receipt format, GCash QR). - [Shopify B2B and Wholesale: A Filipino Operator's Guide](https://www.vinceservidad.com/blog/shopify-b2b-wholesale-philippines): Selling to retailers, distributors, or other businesses on Shopify? The setup, pricing structure, and tools that make B2B work alongside your D2C without messy duplication. - [Shopify Analytics: What to Track and What to Ignore](https://www.vinceservidad.com/blog/shopify-analytics-deep-dive): Shopify Analytics has 50+ reports. You need 8. The dashboard I check daily, weekly, and monthly to keep stores growing — and the vanity metrics I tell clients to ignore. - [Shopify Multi-Currency & International Selling (PH to the World)](https://www.vinceservidad.com/blog/shopify-multi-currency-international): Selling outside the Philippines? The Shopify Markets setup that converts global traffic into paying customers — without painful tax errors or duty surprises. - [Shopify Subscriptions: Complete Setup Guide (2026)](https://www.vinceservidad.com/blog/shopify-subscriptions-guide): Subscriptions can multiply LTV by 3–6x — or destroy customer trust if you ship them wrong. The full setup, app comparison, and retention plays for Shopify subscriptions. - [Shopify Plus vs Shopify: When to Upgrade (and When Not To)](https://www.vinceservidad.com/blog/shopify-plus-vs-shopify-when-upgrade): Shopify Plus costs $2,000+/mo. The features that justify it, the ones that don't, and the actual revenue threshold where Plus starts paying for itself. - [Shopify Shipping Setup for Philippine Stores (2026 Guide)](https://www.vinceservidad.com/blog/shopify-shipping-philippines-setup): Lalamove vs J&T vs LBC vs Ninja Van — when to use each, plus the exact Shopify shipping zone setup that doesn't lose you money on every Provincial order. - [Shopify Abandoned Cart Recovery: The Complete Playbook (2026)](https://www.vinceservidad.com/blog/shopify-abandoned-cart-recovery): 70% of Shopify carts are abandoned. The right recovery sequence — email, SMS, and exit intent — recovers 18–25% of that revenue. Step-by-step, with copy templates. - [Shopify Email Flows That Print Money (Klaviyo Setup, 2026)](https://www.vinceservidad.com/blog/shopify-email-marketing-flows): The 8 Klaviyo flows every Shopify store should run. Triggers, conditions, copy templates, and the SMS layers that double recovery. From a brand doing 30%+ of revenue from email. - [Shopify Product Photography on a Budget (Phone-First Setup)](https://www.vinceservidad.com/blog/shopify-product-photography-budget): You don't need a DSLR or a studio. The setup that makes phone photos look like ₱30,000 commercial shots — under ₱5,000 in gear, no degree in photography needed. - [Shopify Checkout Optimization: 14 Fixes That Lift Conversion](https://www.vinceservidad.com/blog/shopify-checkout-optimization): Most Shopify stores lose 60–70% of buyers between cart and confirmation page. Here are the 14 changes I make on every store I optimize — measured, tested, and stacked. - [Shopify Dropshipping in the Philippines: Honest 2026 Guide](https://www.vinceservidad.com/blog/shopify-dropshipping-philippines-guide): Is dropshipping still profitable in the Philippines in 2026? An honest look at suppliers, margins, taxes, and the moves that separate the winners from the burnouts. - [10 Shopify Apps Every Store Needs in 2026 (and 5 to Delete)](https://www.vinceservidad.com/blog/shopify-apps-essential-2026): After auditing 200+ Shopify stores, these are the only apps that consistently pull their weight. Plus the bloated ones I delete from every account I touch. - [Shopify vs WooCommerce in the Philippines (2026): Honest Breakdown](https://www.vinceservidad.com/blog/shopify-vs-woocommerce-philippines): Real cost, real trade-offs, real PH context. Which platform actually wins for Filipino entrepreneurs in 2026 — and the hidden costs nobody warns you about. - [Best Shopify Themes for Philippine Stores in 2026 (Speed-Tested)](https://www.vinceservidad.com/blog/shopify-themes-best-philippine-stores): I tested 14 Shopify themes on a real Philippine store with real product data and real Filipino mobile networks. These are the ones that converted. - [How to Launch a Shopify Store in the Philippines (2026 Checklist)](https://www.vinceservidad.com/blog/shopify-store-launch-checklist-philippines): The exact 60-step checklist I use to launch Shopify stores in the Philippines — from domain to payments to ads-ready tracking. Skip the months of trial and error. - [Google Ads vs Facebook Ads in 2026: Which Platform Actually Makes You Money](https://www.vinceservidad.com/blog/google-ads-vs-facebook-ads-philippines-2026): An honest comparison for Filipino businesses: when Google Ads wins, when Facebook Ads wins, and the under-the-radar combinations that out-perform either channel alone. From $26M+ in managed spend. - [Shopify SEO Checklist 2026: 30 Fixes That Actually Move Rankings](https://www.vinceservidad.com/blog/shopify-seo-checklist-philippines-2026): A no-fluff Shopify SEO checklist for Philippine stores in 2026. Technical fixes, on-page essentials, content strategy, and the local-intent plays that cut your paid traffic dependency. - [Google Ads Cost in the Philippines (2026): What You Should Actually Budget](https://www.vinceservidad.com/blog/google-ads-cost-philippines): How much do Google Ads really cost in the Philippines? Real CPC, CPM, and CPA ranges by industry, plus the minimum monthly budget that's worth running at all — from someone managing $26M+ in ad spend. - [Shopify Payments in the Philippines (2026): GCash, Maya, PayMongo & Stripe Compared](https://www.vinceservidad.com/blog/shopify-payments-philippines-gcash-maya-paymongo): Shopify Payments isn't available in the Philippines yet. Here's what actually works — GCash, Maya, PayMongo, Stripe — with real fees, checkout conversion notes, and the stack I use on my own seven-figure store. - [My Work-From-Home Setup as a Filipino Ads Operator (2026)](https://www.vinceservidad.com/blog/work-from-home-setup-filipino-ads-operator): The exact gear on my desk — Mac Mini M4, LG 4K, Logitech peripherals, and an Elgato Wave 3 audio rig — and why each piece earned its spot when you run ads, build Shopify stores, and record courses from home. - [Fashion E-commerce: Complete Facebook Ads Setup Guide](https://www.vinceservidad.com/blog/fashion-ecommerce-facebook-ads-complete-setup-guide): Step-by-step guide to launching profitable Facebook Ads for your fashion brand. From campaign structure to creative strategy. - [Beauty & Skincare: Facebook Ads Setup Guide](https://www.vinceservidad.com/blog/beauty-skincare-facebook-ads-setup-guide): Complete guide to running profitable Facebook Ads for beauty and skincare brands. Before/after results, testimonials, and education-based selling. - [Home & Kitchen: Facebook Ads Setup Guide](https://www.vinceservidad.com/blog/home-kitchen-facebook-ads-setup-guide): Launch profitable Facebook Ads for home goods and kitchen products. Product demos, problem-solution ads, and gift angles that convert. - [Fitness & Supplements: Facebook Ads Setup Guide](https://www.vinceservidad.com/blog/fitness-supplements-facebook-ads-setup-guide): Complete Facebook Ads setup for fitness and supplement brands. Transformation stories, education-based selling, and compliance-friendly approaches. - [Jewelry & Accessories: Facebook Ads Setup Guide](https://www.vinceservidad.com/blog/jewelry-accessories-facebook-ads-setup-guide): Launch profitable Facebook Ads for jewelry and accessories. Gift angles, lifestyle creative, and high-AOV strategies that work. - [Restaurant & Food Delivery: Facebook Ads Setup Guide](https://www.vinceservidad.com/blog/restaurant-food-delivery-facebook-ads-setup-guide): Drive customers to your restaurant or food delivery service with Facebook Ads. Local targeting, appetizing creative, and limited-time offers. - [Landing Page Optimization: CRO, Speed & Mobile-First Design](https://www.vinceservidad.com/blog/ecommerce-landing-page-optimization-cro-guide): Complete guide to optimizing e-commerce landing pages for paid traffic. Master conversion rate optimization, speed improvements, and mobile-first design for better ROAS. - [Meta Ads Conversion Tracking: CAPI, iOS14 & Event Optimization](https://www.vinceservidad.com/blog/meta-ads-conversion-tracking-capi-ios14-guide): Master Facebook/Meta Ads conversion tracking with Conversion API setup, iOS14 workarounds, and event parameter optimization for accurate data. - [Retargeting & Remarketing Mastery: Turn Browsers into Buyers](https://www.vinceservidad.com/blog/retargeting-remarketing-strategies-ecommerce): Complete guide to retargeting and remarketing for e-commerce. Learn pixel audiences, custom audiences, lookalikes, and funnel-based campaigns that convert. - [Creative Testing Strategies: How to Find Winning Ads Fast](https://www.vinceservidad.com/blog/facebook-google-ads-creative-testing-strategies): Complete guide to A/B testing Facebook and Google Ads creatives. Learn testing frameworks, hooks that convert, and how to scale winners profitably. - [Google Ads Setup Guide: Search, Shopping & Performance Max](https://www.vinceservidad.com/blog/google-ads-complete-setup-guide): Complete guide to setting up Google Ads for e-commerce. Learn Search Ads, Shopping campaigns, Performance Max, and optimization strategies. - [Facebook Ads Buying Types & Campaign Objectives: Complete 2025 Guide](https://www.vinceservidad.com/blog/facebook-ads-buying-types-campaign-objectives-guide): Master Facebook Ads buying types and all 6 campaign objectives. Learn which objective to choose for your business goals and how to optimize for results. ## Case Studies - [[Replace with real brand name or anonymize as 'Brand A'] — Beauty & Skincare](https://www.vinceservidad.com/case-studies/sample-placeholder): Brand was spending $18,000/month on Meta + Google Ads with rising costs and flat revenue. Inside 90 days: CPA down 42%, ROAS up 1.8×, monthly revenue up 2.3×. ## Machine-readable indexes - [XML Sitemap](https://www.vinceservidad.com/sitemap.xml) - [robots.txt](https://www.vinceservidad.com/robots.txt)