My journey
My work today sits at the intersection of paid acquisition, ecommerce, technology, creative strategy, measurement, and conversion.
2006–2013
01
My first work experiences were at Wise Access Computer Shop, Jollibee, and Viva Video City. Alongside that, music gave me an early creative outlet. From 2009 to 2013, I studied Information Technology at the University of Antique, built WordPress sites, and worked as a radio DJ at 94.1 Spirit FM Antique. Those years taught me both sides of the work I do now: how systems work and how to communicate with people.
2013–2015
02
After university, photography became a serious creative chapter. I learned composition, lighting, hierarchy, and visual storytelling—skills that later shaped how I think about advertising and landing pages. In 2014, I moved into a sales-administration and project-support role at Amicassa Process Solutions. It gave me experience with process, documentation, and coordination in a more structured business environment.
Photography portfolio on 500px2016–2017
03
In 2016, I began selling online and started with platforms including Ecwid and Tictail. LuxxeProducts.com became a major Shopify operation in 2017. I was not learning marketing as an abstract subject: I needed a store, traffic, orders, and a sustainable business. That led me into Shopify, SEO, Google Ads, Facebook Ads—now Meta Ads—email, analytics, conversion work, and the practical economics behind acquisition.
Client work
04
As my ecommerce experience grew, clients asked me to build, develop, optimize, or support their stores and marketing. The work has included Shopify, SEO, Google Ads, Meta Ads, tracking, conversion work, and ongoing support. Hangzhou Jincheng Fanfei Trading was a client relationship, not employment: I developed ecommerce stores including GlareFusion and previously managed Meta Ads for the business.
September 2025–present
05
I joined Heights PR full time as a Google Ads Specialist. Today my work is centered on paid acquisition for ecommerce and lead-generation businesses: Google Ads and Meta Ads, performance creative strategy, conversion measurement and attribution, and landing-page or funnel improvements when they are the constraint.
Visit Heights PRToday
06
I do not treat the ad account as the whole job. I look at the customer, offer, creative, traffic, landing page, store, measurement, conversion, and commercial result together. I continue to build my personal brand, Beelog, ecommerce projects, and a Full-Stack Marketing OS while using AI-assisted development to build and improve systems faster. The tools change; the standard stays the same: make decisions from reliable evidence and protect the business outcome.
Selected client storefronts
These are selected stores I have worked on. They show the breadth of client work; they do not claim revenue, ROAS, conversion lifts, or ongoing involvement. I reserve performance claims for projects where reliable evidence is still available.
Start with the current business, primary conversion, measurement, traffic, and the constraint you need to solve.