About Vince Servidad

PPC strategy shaped by business ownership and hands-on execution.

I am a PPC strategist based in the Philippines. Since 2015, I have planned and managed Google Ads and Meta Ads while also building the tracking, pages, and stores that determine whether paid traffic produces a useful business result.

My experience spans ecommerce, healthcare, nonprofits, and service businesses. I also built and funded my own seven-figure store, so I judge marketing by commercial results rather than dashboard activity.

£2M+ managedActive since 2015Direct implementation

The person planning, implementing, and reporting the work.

The experience behind
the work today.

Technical, service, creative, and commercial roles shaped how I approach campaigns, customers, systems, and reporting.

Creative chapter2014 – 2015

Photographer · featured in Digital Photo magazine

Picked up a camera seriously and got featured in Digital Photo magazine, published by Bauer Media Group.

See my portfolio on 500px

Customer Associate at Amicassa, an Ayala company

Corporate side of real estate. Saw how systems, processes, and serious companies actually operate.

Building my own2016 – now

Frontrow distributor → full-stack e-commerce freelancer

Joined Frontrow as a distributor (now Luxxe White) and opened my first online store on Ecwid and Tictail (later acquired by Shopify). Taught myself the whole stack — development, Facebook Ads, Google Ads, SEO, and email marketing — and built close to a hundred Shopify stores for clients. Launched my agency beelog.agency and my personal site vinceservidad.com, and started vibe coding with Lovable, Claude, and Codex.

Visit Luxxe White Products

Google Ads Specialist at Heights PR

Joined heightspr.com full time as a Google Ads Specialist. Also sharing what I learn from Shopify, Google Ads, Facebook Ads, SEO, email, tracking, and vibe coding through free videos.

Visit Heights PR

How I work

Value, judgment, and execution stay connected.

Business value

The work must improve a commercial outcome.

Sales, qualified leads, bookings, donations, margin, and decision-quality matter more than activity, reach, or platform-reported conversion volume.

Strategic judgment

The first job is finding the real constraint.

I assess channel role, business economics, campaign structure, measurement, offer, page, and follow-up before deciding where time and budget should move.

Hands-on capability

The recommendation can be implemented directly.

I can work inside the ad accounts, tracking stack, landing pages, and Shopify setup, so the strategy does not stop at a slide deck or vendor handoff.

Hands-on capabilities

The parts of paid acquisition I can personally own

PPC strategy, channel roles, budget allocation, testing, and optimization

GA4, GTM, pixels, CAPI, and conversion tracking

Landing pages, Shopify, forms, checkout, and conversion copy

SEO, email, and follow-up when they affect paid acquisition

Campaign reporting tied to agreed business outcomes

Direct implementation without account-manager handoffs

Have a PPC program that needs direct ownership?

Send the website, current setup, and result you need. I will tell you whether I can own the work and what I would review first.

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