Business target
Define the result before the channel plan.
The primary conversion, result value, acquisition target, budget, and reporting source determine what the campaigns should optimize toward.
About Vince Servidad
Performance marketing and creative strategy, grounded in real operating experience.
I am a Performance Marketer & Creative Strategist. I manage Google Ads and Meta Ads for ecommerce and lead-generation businesses, then connect customer research, creative testing, conversion measurement, and landing-page or funnel improvements when they are the constraint.
Since 2016, I have operated my own ecommerce business. It taught me to look beyond the ad dashboard: the offer, sales process, conversion rate, margin, and customer value all affect whether paid acquisition works.
Highest monthly spend managed: $2M+Operating an owned ecommerce business since 2016Direct implementation
Direct ownership
Strategy → execution
$2M+
highest monthly ad spend managed
Performance creative strategy
Creative is part of the performance system.
I use customer and competitive research, the offer, and campaign evidence to define what should be tested—not simply to make more ads. The work turns an audience situation into distinct angles, hooks, concepts, and clear creative briefs.
Each test should answer a useful question. I review the resulting performance alongside conversion quality and spend, then use the learning to decide what to iterate, hold, revise, or stop. Asset production is scoped separately when needed.
Research → angles → hooks → briefs → tests → performance learning → iteration
My story
Technology, creative work, ecommerce, then performance marketing.
My route here started with IT, radio, photography, and running my own ecommerce business. That path is why I can connect the ad account to the creative, store, measurement, and commercial result.
How I work
Clear strategy. Hands-on implementation. Better decisions.
Technical ownership
Strategy and implementation stay with the same person.
I manage the ad accounts, creative testing plan, measurement stack, and focused post-click work without handing the core acquisition work to another vendor. Larger store builds and ongoing development are scoped separately.
Decision cadence
Every review ends with a documented next action.
Campaign, creative, measurement, and conversion-path findings are translated into a clear scale, hold, revise, or stop decision.
Hands-on capabilities
Four technical categories I can manage directly
Paid Media Strategy & Management — Google Ads and Meta Ads strategy, campaign builds, optimization, budget allocation, and reporting
Performance Creative Strategy & Testing — customer and competitive research, angles, hooks, briefs, test plans, and documented learnings
Conversion Measurement & Attribution — GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, primary conversion events, and validation
Landing Page & Funnel CRO — offer and message match, product pages, forms, cart and checkout, implementation, and testing
Need performance marketing management?
Book a consultation to discuss the website, primary conversion, current channels, spend or launch budget, and the right next step.