I help businesses make their whole business system profitable — website, landing pages, GMC feeds, tracking pixels, Facebook Ads, Google Ads, Shopify, and everything in between.
I help businesses make their whole business system profitable — website, landing pages, Google Merchant Center, tracking pixels, Meta Ads, Google Ads, Shopify, SEO, and everything in between, all handled as one. Ecommerce, services, lead gen, events, and nonprofits. One person, $26M+ in managed ad spend since 2015, and a self-funded seven-figure brand to back it up.
Based in the Philippines, working with brands across PH, the US, UK, and Australia. Paid ads, Shopify builds, and the tracking and funnel fixes that quietly eat ad budgets — all handled as one system, because that's how the money actually flows.
Everything you'll see here is the same approach I run on my own brand first. No theory, no recycled guru tactics. Just what's working right now with real money on the line — yours and mine.
Ten years on a single mission
I'm on a mission to help Filipino businesses and growing brands turn ad spend into real profit — not vanity numbers, not screenshots that lie. Here's how every step led there.
Started running paid ads for real money
First Facebook and Google campaigns for Philippine and international brands. Profit was the scoreboard from day one — impressions never paid anyone's rent.
Crossed $5M in managed ad spend
Scaled the first ecommerce clients past seven figures and learned what actually moves the needle once budgets get serious.
Put my own money on the line
Built a seven-figure Shopify brand from scratch with my own capital. Same playbook, applied to my own P&L — and it kept 47% net margins.
Passed $20M in managed ad spend
Refined the system across beauty, fashion, food, B2B, and service businesses. The patterns are universal; the execution gets shaped to your business.
$26M+ managed — and teaching what works
Still running client accounts. Also teaching the full system through courses, so Filipino businesses and freelancers get a skill that actually pays.
What this means for your business
Want me running your ads?
I take on a handful of new clients each quarter. If you're spending real money on ads and want someone who'll treat your budget like their own, the fastest way to start is a 15-minute call. No pitch — you'll leave with a straight answer on whether I can help.