Google Ads, Meta Ads and Shopify CRO
About Vince Servidad
I started selling online in 2016. The traffic arrived, the sales did not, and it took months to work out which part was failing.
US$1.03M in sales and 1,868 orders through that store, 11 July 2017 to 26 September 2026. Source: my Shopify dashboard. All channels, USD; sales and sessions are rounded as displayed.
That is why I treat the ad, page and numbers as one path. I manage Google Ads and Meta Ads, develop creative strategy, and work on Shopify, landing pages and tracking when those limit results. More spend is not always the answer.
The Google Ads accounts I run cover ecommerce, healthcare, sexual health and fertility, digital products and SaaS, events and ticket sales, and charity and fundraising. What a sale is worth changes with the category. The order I work in does not.
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Certifications and working commitments
Google Ads AI-Powered Performance CertificationGoogle Skillshop · Issued September 8, 2026; valid to September 8, 2027
A working partnership
I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why.
Career record
How the work came together
Before paid media, I worked in radio, pursued photography and built websites. Getting a store running was only part of the job: I needed people to find it, understand the products and buy.
2006–2013
Technology, customer service, music, and radio
My first work experiences were at Wise Access Computer Shop, Jollibee, and Viva Video City. Alongside that, music gave me an early creative outlet. From 2009 to 2013, I studied Information Technology at the University of Antique, built WordPress sites, and worked as a radio DJ at 94.1 Spirit FM Antique. Those years taught me both sides of the work I do now: how systems work and how to communicate with people.
2013–2015
Photography and a structured business environment
After university, photography became a serious creative chapter. I learned composition, lighting, hierarchy, and visual storytelling. Those skills later shaped how I think about advertising and landing pages. In 2014, I moved into a sales-administration and project-support role at Amicassa Process Solutions. It gave me experience with process, documentation, and coordination in a more structured business environment.
Photography portfolio on 500px2016–2017
Learning ecommerce by operating my own business
In 2016, I began selling online and started with platforms including Ecwid and Tictail. LuxxeProducts.com became a Shopify operation in 2017. I was not learning marketing as an abstract subject: I needed a store, traffic, orders, and a sustainable business. That led me into Shopify, SEO, Google Ads, Facebook Ads (now Meta Ads), email, analytics, conversion work, and the practical economics behind acquisition.
Client work
From building stores to supporting acquisition
As my ecommerce experience grew, clients asked me to build, develop, optimize, or support their stores and marketing. The work has included Shopify, SEO, Google Ads, Meta Ads, tracking, conversion work, and ongoing support. Hangzhou Jincheng Fanfei Trading was a client relationship, not employment: I developed ecommerce stores including GlareFusion and previously managed Meta Ads for the business.
Full-time · September 15, 2025–present
Google Ads Strategist · HEIGHTSPR LTD
I work full time at HEIGHTSPR LTD as a Google Ads Strategist. My experience includes ecommerce and nonprofit campaigns, alongside my broader background in creative work, Shopify and conversion measurement.
Visit HEIGHTSPR LTDToday
Paid acquisition with the whole buying path in view
I do not treat the ad account as the whole job. I check the customer, offer, creative, traffic, landing page, store, measurement and commercial result together. I continue to build my personal brand, Beelog, ecommerce projects and the open-source Marketing Skills repository, and I use AI-assisted development in my technical work. The tools change. The standard stays the same: make decisions from reliable evidence and protect the business outcome.
Campaigns, pages and measurement need one answer
Each part can look healthy in its own report while sales or lead quality still disappoint. I check the whole path to find which part is limiting the result.
See the platforms I work inThe campaigns and the message
Search intent, audiences, ad angles and testing need to make sense together. Google Ads and Meta Ads are my main paid channels.
See the creative approachThe experience after the click
I work on copy, page structure and implementation. Shopify and landing-page changes stay tied to what the customer needs to understand and do.
See Shopify workThe numbers behind the decision
I check what is being counted and how the result is reported. A platform conversion, a useful enquiry and a completed sale can mean different things.
Explore measurement workAlongside client work
Tools I build and publish
Alongside client work I build and publish my own tools, which is where a lot of the method on this page comes from.
Owned-store result · Shopify · 11 July 2017 to 26 September 2026
Luxxe White, my own Shopify store
- Total sales, all channels
- US$1.03M
- Orders
- 1,868
- Sessions
- 465.7K
Source: my Shopify dashboard. All channels, USD; sales and sessions are rounded as displayed. Not revenue attributable to ads.
Supplement brand I have run on Shopify since 2017. I do the merchandising, the pages, the ads and the tracking, which is the same work I do for clients, with my own money on the line.
Visit the storeWhat working with me looks like
For work that needs several specialists at once or continuous cover, I may recommend a larger team.
- Work directly with me
- The person planning the work also implements the agreed changes.
- Agree the result and scope
- We define the business outcome, responsibilities and work before starting.
- See what changed
- I document material changes, explain what the evidence shows and keep the next decision clear.
In their words
Client feedback
Client feedback on communication, collaboration and delivery.
2024
“Excellent workign working Vincent. Very professional and through person. Always pushing you for more but never pushy. Pleasure.”
firesafetyuk · United Kingdom
2024
“Vincent went above and beyond and was extremely responsive. I would definitely hire him again!”
veryproperllc · United States
2024
“Vincent did an awesome job. Any revisions I needed, he was on it. I'd work with him again.”
camrusso · United States
2023
“Truly a pleasure working with Vince :)”
tomnyberg1 · Sweden
2022
“Great communication, works closely with clients and meets the customers needs. Very impressed. Highly recommend. Will be using again.”
warmernow · Australia
2022
“Amazing, seller went above and beyond to create a beautiful website.”
nwdcbd · Canada
2020
“He was very prompt with communication. His work was well done. We are satisfied.”
greatmallarico · Philippines
2020
“Fantastic!”
hankdatank23232 · United States
See the work
Explore my Shopify projects, campaign reports and creative work, or send me the project you have in mind.