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Google Ads, Meta Ads and creative strategy, hands on

PPC & Creative Strategist

I manage campaigns for ecommerce and lead generation, with practical experience in measurement, landing pages and Shopify when the work crosses those areas.

Discuss a Role

Full-time · September 15, 2025–present

Google Ads Strategist · HEIGHTSPR LTD

I work full time at HEIGHTSPR LTD as a Google Ads Strategist. My experience includes ecommerce and nonprofit campaigns, alongside my broader background in creative work, Shopify and conversion measurement.

Experience beyond the ad account

I started in ecommerce with Ecwid and Tictail in 2016, then moved LuxxeProducts.com to Shopify in 2017. Earlier work in radio, photography and websites informs how I approach messaging, creative and conversion.

Read the career chronology

Review work and evidence

The work I can own

Paid media and creative lead the work. Measurement and the customer journey help determine what to change.

Paid Media Strategy & Management

Channel roles, budgets, campaign architecture, bidding, optimization, and reporting across Google Ads and Meta Ads.

Performance Creative Strategy & Testing

Research, angles, hooks, briefs, variants, testing priorities, and decisions based on performance evidence.

Conversion Measurement & Attribution

GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, event validation, and reporting-quality checks.

Landing Page & Funnel CRO

Message match, conversion copy, page structure, forms, checkout or booking flows, and prioritized experiments.

How I make the next decision

  1. Define the commercial goal, conversion, unit economics, and decision thresholds.
  2. Set the channel, budget, campaign, and creative-testing strategy.
  3. Validate conversion measurement before platform reporting drives decisions.
  4. Review the post-click conversion path and prioritize landing-page or funnel experiments.
  5. Scale, hold, revise, or stop based on the evidence and business result.

Send the role and team context

Include the business, role scope, channels, priorities, team structure and hiring timeline. I’ll reply with the most relevant experience and evidence.