For employers

Performance marketing strategy and execution.

I work across Google Ads, Meta Ads, performance creative testing, conversion measurement, and landing-page and funnel CRO for teams that need both strategy and hands-on execution.

Discuss a Role View Results

Highest monthly ad spend managed: $2M+
Operating my Shopify store: 10 years
Documented all-channel store sales: $1.03M

The experience behind
the work today.

Technical, service, creative, and commercial roles shaped how I approach campaigns, customers, systems, and reporting.

Creative chapter2014 – 2015

Photographer · featured in Digital Photo magazine

Picked up a camera seriously and got featured in Digital Photo magazine, published by Bauer Media Group.

See my portfolio on 500px

Customer Associate at Amicassa, an Ayala company

Corporate side of real estate. Saw how systems, processes, and serious companies actually operate.

Building my own2016 – now

Shopify operator → performance marketer

Opened my first online store on Ecwid and Tictail before moving to Shopify. Running the business led me into Google Ads, Meta Ads, performance creative testing, conversion measurement, and landing-page and funnel CRO—the work I focus on today.

Visit Luxxe White Products

Google Ads Specialist at Heights PR

Joined heightspr.com full time as a Google Ads Specialist. I also publish practical material on Google Ads, Meta Ads, conversion measurement, landing-page and funnel CRO, and Shopify operations.

Visit Heights PR

Core scope

Four core responsibilities.

Paid Media Strategy & Management

Channel roles, budgets, campaign architecture, bidding, optimization, and reporting across Google Ads and Meta Ads.

Performance Creative Strategy & Testing

Research, angles, hooks, briefs, variants, testing priorities, and decisions based on performance evidence.

Conversion Measurement & Attribution

GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, event validation, and reporting-quality checks.

Landing Page & Funnel CRO

Message match, conversion copy, page structure, forms, checkout or booking flows, and prioritized experiments.

Strategy structure

How I make the next decision.

01Define the commercial goal, conversion, unit economics, and decision thresholds.
02Set the channel, budget, campaign, and creative-testing strategy.
03Validate conversion measurement before platform reporting drives decisions.
04Review the post-click journey and prioritize landing-page or funnel experiments.
05Scale, hold, revise, or stop based on the evidence and business result.

Role enquiries

Send the role and team context.

Include the business, role scope, channels, priorities, team structure, and hiring timeline. I’ll reply with the most relevant experience and evidence.

Discuss a Role View LinkedIn profile