Start with the business result. Choose the help that gets you there.
The main engagement is PPC strategy and hands-on implementation. Google Ads, Meta Ads, tracking, landing pages, Shopify, and specialist industry work are the capabilities that support that outcome—not separate vendors you have to coordinate.
Primary engagement
PPC Strategist: strategy that can be implemented.
PPC strategy and hands-on management across Google Ads and Meta Ads, including channel roles, budget allocation, campaign architecture, testing, conversion tracking, landing-page alignment, and business-outcome reporting. The first step is a free First Diagnosis so we can identify the constraint, the evidence needed, and whether a focused project or ongoing ownership makes sense.
Supporting capabilities
Add the capability that removes the next constraint.
These pages explain the work in more detail. You do not need to choose the right one before contacting me; the First Diagnosis is there to identify the starting point.
Facebook Ads Specialist
Facebook and Instagram campaign strategy and hands-on management, including creative testing, audience and tracking quality, Pixel, CAPI, landing-page alignment, and business-outcome reporting.
View scopeGoogle Ads Specialist
Google Ads strategy and hands-on management across Search, Shopping, and Performance Max, with feed quality, bidding, conversion tracking, landing-page relevance, and commercial reporting.
View scopeConversion Tracking
Audit, implementation, validation, and documentation for GA4, Google Tag Manager, Google Ads conversions, Meta Pixel, CAPI, ecommerce, lead, call, and booking tracking.
View scopeLanding Page Conversion
Landing-page audit, copywriting, design, implementation, tracking, and conversion optimization for ecommerce, service, healthcare, booking, and donation journeys.
View scopeHealthcare Ads
Policy-aware paid-media management for healthcare, clinics, wellness, and regulated services across Google Ads, Meta Ads, landing pages, booking flows, and qualified-enquiry reporting.
View scopeHome Services Ads
Paid acquisition for high-ticket trades — roofing, solar, HVAC, remodeling, and specialist installers — managed against booked and completed jobs, with call tracking, per-service job-value economics, service-area targeting, and seasonal budget pacing.
View scopeLaw Firm PPC
Paid acquisition for law firms in markets where legal advertising is permitted, managed against signed matters and case value, with per-practice-area economics, call tracking, query control on high-cost keywords, and intake diagnosis.
View scopeB2B SaaS PPC
Paid acquisition for B2B SaaS and subscription products, managed against CAC payback period and gross-margin LTV rather than cost per signup, with activation tracking, account-level pipeline feedback, and separate economics per plan tier.
View scopeShopify Expert
Shopify builds, speed fixes, product pages, checkout improvements, conversion tracking, and retention flows designed to turn more paid traffic into buyers.
View scopeNot sure where to start?
Send the goal, current setup, and budget.
I will tell you what I would inspect first, what information is missing, and whether I can own the fix.