Google Ads · Meta Ads · Creative Strategy

Performance marketing for ecommerce and lead generation

Find the part of paid growth that is limiting sales or qualified leads, then fix that before adding more spend.

Google Ads, Meta Ads and creative strategy can run as ongoing management. Shopify, landing pages and tracking can be scoped as focused projects.

The accounts run across ecommerce, healthcare, sexual health and fertility, digital products and SaaS, events and ticket sales, and charity and fundraising.

Start Free Review

Ongoing management

Paid media and creative under one owner

The campaigns and creative use the same business target. A creative test is judged on sales or qualified leads, and a budget change is judged against the traffic and message it buys.

How I approach PPC strategy

Google Ads

If clicks are not turning into useful sales or leads, I review search intent, bidding and the path after the click.

Explore Google Ads

Meta Ads

I manage campaigns and creative together, then compare platform reporting with sales, margins and lead quality.

Explore Meta Ads

Creative Strategy

I use customer questions to develop angles, copy and briefs, with the ad and landing page explaining the same offer.

Explore Creative Strategy

See how ongoing support works

Focused implementation

Focused projects

You do not need an ongoing engagement to fix one page or one tracking problem. Each project has a fixed scope, agreed access and a handover your team can maintain.

Landing pages & CRO

Copy, proof, forms and checkout reviewed against the reason people clicked and the action they need to take.

Shopify development

Shopify builds, theme work and custom Liquid, with product structure, buying questions and checkout considered together.

Conversion tracking

Two dashboards, two answers, and budget moving on whichever one was open. GA4, GTM, Google Ads, Pixel and CAPI, checked for what is double-counted or missing.

SEO, email and broader digital work can support the project where relevant. They do not all need to be part of the same engagement.

Industries

Where this work gets run

The service stays the same. What changes is what a sale is worth, what the ad platform will approve, and how long the buying window stays open.

Home services & trades

The phone rings while the crew is on site and nobody answers. Emergency and planned demand run apart, calls tracked, and cost reported per booked job.

Law firms

Campaigns organized by matter type and jurisdiction, with intake feedback used to report cost per signed case.

Ecommerce and Shopify

Relevant product feeds bring shoppers to the store. Product pages and checkout then need to answer buying questions and make the purchase straightforward.

Healthcare and clinics

Ads have to pass policy review, and bookings have to be counted without sending patient data to an ad platform.

Sexual health and fertility

Restricted categories where the wrong wording gets an ad rejected, and the page has to answer what people will not ask out loud.

Digital products and SaaS

Trial signups need to be connected to activation, qualified pipeline and paying customers.

Events and ticket sales

Demand builds, peaks, then stops on a fixed date. Budget follows the selling window, not a monthly average.

Charity, nonprofit and fundraising

The goal is donations, not leads. What counts is the cost of raising each one and whether the donor gives again.

The process

Different industries, same order of work

The category changes what a good result looks like. It does not change the order I work in. The homepage lists these steps; here is what each one means.

Understand the business
What you sell, and what one customer is worth.
Check the measurement
Confirm what is counted before relying on the report.
Find the first priority
Use the evidence to identify the problem worth fixing.
Agree and implement the test
Set the scope and change the part we need to test.
Review the business result
Evaluate the result, costs and limits of the data.
Scale what works
Increase spend only when the evidence supports it.
Set the next priority
Decide what to keep, change or investigate next.

See what changed and why

Every material change has a reason, an expected effect and a result your team can review.

For ecommerce, the store, sales context and measurement stay in the same conversation as the campaigns. Reporting explains what changed and what the evidence supports.

View work and reporting evidence

Start with the problem, not the service list

You do not have to pick a service from this page. Describe what is not working and I’ll tell you which of these it actually needs, or that it needs none of them.