Skip to main content

PPC strategist · Google Ads + Meta Ads

Freelance PPC consultant for Google Ads and Meta Ads

I manage Google Ads and Meta Ads against one business target. Before budget moves, I check whether the real constraint is traffic, creative, the landing page or conversion data.

Management starts at US$1,700/month per channel. A defined project is quoted at a fixed price before work starts. The initial project review is free.

Start Free Review

See paid growth capabilities ↓

Remote PPC strategy and management for international ecommerce and lead-generation businesses. Focused projects or ongoing management, depending on the constraint.

What must be true before scale

  • Each channel has a clear commercial job
  • Creative and media use the same business target
  • Measurement and landing-page friction are checked before scale
  • Budget moves follow verified results, not platform optimism

Performance evidence

Two sources. Different views of performance.

A Google Ads account snapshot and an ecommerce dashboard report: platform-attributed value alongside store-wide figures.

What I handle across paid growth

Some projects use all of this. Most use a few of these services. We agree which before anything starts.

Channel strategy and budget allocation

Business goals, acceptable costs, channel roles, budgets, audiences, keywords, offers, and measurement are aligned before spend moves.

Meta Ads management

Campaign structure, creative testing, audiences, retargeting, Pixel and CAPI, and budget decisions stay connected to conversion quality.

Google Ads management

Search, Shopping, Performance Max, feeds, search terms, bidding, negatives, conversion actions, and landing-page intent receive hands-on management.

Creative strategy and testing

Hooks, concepts, copy, proof, offers, and formats are tested with a clear reason and a rule for what happens next.

Measurement quality

GA4, GTM, platform pixels, conversion actions, values, and downstream quality are checked before reporting drives budget decisions.

Business reporting

Updates focus on spend, verified outcomes, tests, budget moves, constraints, and the next decision in plain English.

One owner across the paid-growth path

  • The person setting strategy is also working inside the accounts.
  • Google and Meta get defined jobs instead of competing for budget without a plan.
  • The cost and quality of a real result matter more than platform-reported volume.
  • Creative, measurement, and landing-page priorities stay inside the same growth plan.
  • Material tests and budget decisions remain visible to your team.

When hiring a freelance PPC consultant makes sense

  • You want Google Ads and Meta Ads judged against the same business result.
  • You need strategy and hands-on execution connected instead of split across vendors.
  • You are willing to fix creative, tracking, or the landing page when media is not the real constraint.
When this is not the right fit
  • You want more spend treated as success regardless of sales or lead quality.
  • You want a guaranteed ROAS or CPL before the offer, economics, and data are reviewed.
  • You want the ad accounts managed in isolation from measurement and conversion quality.

Frequently asked questions

How much does a freelance PPC consultant cost?

Management starts at US$1,700/month per channel, or US$3,400 for Google Ads and Meta Ads together. An additional 3% applies only to spend above the channel threshold agreed in your proposal, typically US$24,000/month. Spend is not pooled across channels. Ad spend and development are separate. You approve the scope, threshold and fees before work begins. The initial project review is free.

What does a freelance PPC consultant actually do?

The work starts with the business result, what that result is worth, channel roles, creative evidence, measurement quality, and the biggest current constraint. Platform recommendations are inputs, not the strategy.

Do you manage both Meta Ads and Google Ads?

Yes. I can manage one platform or both depending on demand, audience, offer, budget, account history, and the role each channel should play.

Can you take over an existing account or launch a new one?

Yes. Existing accounts are reviewed before changes are made. New launches are supported when the offer, budget, creative inputs, measurement, and conversion path are ready or included in scope.

How do you report performance?

Reporting covers spend, the agreed business result, conversion quality, tests, material changes, budget decisions, and what should happen next.

Do you work with businesses outside the Philippines?

Yes. I work remotely with ecommerce and lead-generation businesses in the US, UK, Australia, New Zealand, Canada, the Philippines, and other international markets.

Show me the account and the result you need

Share your website, current channels and the decision you need help making. I’ll tell you what I would inspect first and whether the project needs a focused fix or ongoing management.