Do you manage both Meta Ads and Google Ads?

Yes. I can manage one platform or both, depending on search demand, audience, offer, budget, existing account history, and the role each channel should play.

Can you take over an existing ad account?

Yes. I review account history, tracking, campaign structure, conversion quality, landing pages, and current constraints before deciding what should be preserved, repaired, or rebuilt.

Do you work with new campaigns?

Yes. New accounts and launches are supported when the offer, budget, required access, creative inputs, and conversion path are ready or included in the scope.

How do you report performance?

Reporting covers spend, agreed KPIs, conversion quality, target economics, tests, material account changes, budget decisions, constraints, and next actions. The account remains accessible to your team.

Can you work as part of an existing team?

Yes. I can own PPC strategy and execution while collaborating with internal marketing, creative, sales, development, or agency teams, provided responsibilities and decision rights are clear.

PPC strategy and hands-on execution across Google Ads and Meta Ads

A PPC strategist who connects budget decisions to business economics.

I plan and manage Google Ads and Meta Ads around the role each channel should play, what a conversion can afford to cost, and where the next unit of budget has the best chance of producing commercial value. I also implement the tracking and landing-page fixes needed to make those decisions reliable.

Send Your Site & Goal View PPC Scope

Available for PPC strategy, ongoing management, account takeovers, launches, and focused implementation projects. Scope is based on channels, account count, spend, measurement quality, and implementation needs.

What the PPC strategy must control

Channel roles, target economics, budgets, and KPIs defined before spend moves

New campaigns, account takeovers, and ongoing Google and Meta management

Tracking and landing-page blockers diagnosed and implemented directly

Scaling, holding, restructuring, and stopping decisions documented clearly

Decision logic

Why PPC strategy and execution need the same owner

A useful strategy must survive contact with the real accounts. Keeping planning and implementation together means channel priorities, tracking quality, landing-page constraints, and budget decisions can be corrected without waiting for several vendors to interpret the same problem.

Assign each channel a commercial role

Demand capture, demand generation, retargeting, testing, and brand protection are planned as different jobs so Meta and Google do not compete for budget without a reason.

Move budget according to marginal value

The next unit of spend is judged against target economics, conversion quality, capacity, and what changed at the previous level, not only blended averages.

Execution capabilities

PPC strategy and execution I can own

Channel strategy and campaign architecture

Business goals, margin or lead economics, target CAC, CPL or ROAS, channel roles, budget allocation, audiences, keywords, offers, and measurement are defined before campaigns launch or scale.

Meta Ads management

Facebook and Instagram campaign structure, creative testing, audience signals, retargeting, budget allocation, Pixel, CAPI, and marginal-return decisions are managed together.

Google Ads management

Search, Shopping, Performance Max, keywords, search terms, feeds, bidding, negatives, conversion actions, and landing-page intent receive hands-on management.

Testing strategy across ads and pages

Testing roadmaps cover creative concepts, hooks, ad copy, offers, calls to action, and landing-page message match, with a reason for each test and a decision rule for what happens next.

Measurement strategy and quality control

GA4, GTM, platform pixels, conversion actions, attribution gaps, offline outcomes, and lead or revenue quality are checked before platform reporting influences budget decisions.

Commercial reporting and budget decisions

Updates explain spend, business outcomes, conversion quality, marginal performance, tests, constraints, budget movements, and what changes next in language a business owner or marketing lead can use.

Working principles

What direct ownership means in practice

The person discussing strategy is the person working inside the accounts.

Every channel has a defined job instead of competing for budget without a plan.

Target economics and conversion quality matter more than platform-reported volume.

Campaign decisions are tied to qualified leads, sales, bookings, donations, or another agreed KPI.

Tracking and landing-page blockers are implemented, not only reported.

New setups and established accounts are both supported.

Healthcare, nonprofit, ecommerce, and service campaigns are evaluated against their own economics and buying journeys.

Frequently Asked Questions

The work starts with business economics, channel roles, measurement quality, budget allocation, and the constraint limiting growth. Campaign changes follow that diagnosis instead of treating platform recommendations as the strategy.

Need a PPC strategist who can turn the diagnosis into execution?

Send the website, channels, current spend or launch budget, conversion goal, and the result that needs to change. I will explain what I would examine first and whether the starting point is channel strategy, campaigns, tracking, landing pages, or business economics.

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