Do you manage both Meta Ads and Google Ads?

Yes. I can manage one platform or both, depending on search demand, audience, offer, budget, existing account history, and the role each channel should play.

Can you take over an existing ad account?

Yes. I review account history, tracking, campaign structure, conversion quality, landing pages, and current problems before deciding what should be preserved, repaired, or rebuilt.

Do you work with new campaigns?

Yes. New accounts and launches are supported when the offer, budget, required access, creative inputs, and conversion path are ready or included in the scope.

How do you report performance?

Reporting covers spend, agreed success measures, conversion quality, tests, material account changes, budget decisions, and next actions. The account remains accessible to your team.

Can you work as part of an existing team?

Yes. I can lead performance strategy and execution while collaborating with internal marketing, creative, sales, development, or agency teams when responsibilities and decision rights are clear.

Performance marketing strategy and execution

Performance marketing from media to conversion.

Google Ads and Meta Ads strategy and management, performance creative strategy and testing, conversion tracking and attribution, and landing-page and funnel CRO—planned and executed as one performance system.

Send project details View Performance Scope

Available for performance strategy, ongoing management, account takeovers, launches, and focused implementation projects. Scope is based on channels, account count, spend, creative needs, measurement quality, and implementation needs.

$2M+

highest monthly ad spend managed

10 yrs

operating a Shopify store

Strategy

One strategy. Clear decisions.

The media plan, creative tests, measurement, and landing-page priorities use the same business target.

Assign each channel a commercial role

Demand capture, demand generation, retargeting, testing, and brand protection are planned as different jobs so Meta and Google do not compete for budget without a reason.

Move budget using the agreed KPI

The next budget move is judged against acceptable cost, conversion quality, capacity, and what changed at the previous level—not only blended averages.

Scope

What I handle

Channel strategy and campaign architecture

Business goals, what the primary result is worth, acceptable costs, channel roles, budget allocation, audiences, keywords, offers, and measurement are defined before campaigns launch or scale.

Meta Ads management

Meta Ads campaign structure across Facebook and Instagram, creative testing, audience inputs, retargeting, budget allocation, Meta Pixel, CAPI, and next-budget decisions are managed together.

Google Ads management

Search, Shopping, Performance Max, keywords, search terms, feeds, bidding, negatives, conversion actions, and landing-page intent receive hands-on management.

Creative strategy and testing

Testing roadmaps cover creative concepts, hooks, ad copy, offers, calls to action, and landing-page message match, with a reason for each test and a decision rule for what happens next.

Measurement strategy and quality control

GA4, GTM, platform pixels, conversion actions, reporting gaps, offline conversions, and lead or revenue quality are checked before platform reporting influences budget decisions.

Business reporting and budget decisions

Updates explain spend, conversion value, outcome quality, tests, budget movements, and what changes next in language a business owner or marketing lead can use.

How the work runs

How I work

The person discussing strategy is the person working inside the accounts.

Every channel has a defined job instead of competing for budget without a plan.

The cost and quality of a real result matter more than platform-reported volume.

Campaign decisions are tied to the agreed business KPI and verified downstream outcomes.

Conversion measurement and landing-page priorities stay inside the same acquisition plan.

New setups and established accounts are both supported.

Campaigns are evaluated against the business's actual economics, conversion path, sales cycle, and capacity.

Fit before scope

Is this the right engagement?

Good fit

You want Google Ads and Meta Ads managed as one system with the same business target, not two disconnected accounts.

You need the person setting strategy to be the person working inside the account.

You're ready to judge results by verified business outcomes, not blended platform-reported volume.

Not a fit

You want media managed in isolation from measurement and landing-page quality.

You want a guaranteed ROAS or cost per lead before the account, offer, and data are reviewed.

You're not able to share the reporting access or commercial context needed to set the right target.

Questions

Before you hire me

The work starts with what a useful result is worth, channel roles, creative evidence, measurement quality, budget allocation, and the first priority supported by the data. Platform recommendations are inputs, not the strategy.

Next step

Need strategy and execution?

Book a consultation to discuss the website, channels, spend or launch budget, conversion goal, and the work required.

Send project details

Consultation inputs

Site + account
Spend + goal
Current problem

Best next step

Services inside the acquisition system

Campaign management depends on reliable measurement, clear unit economics, effective creative, and a conversion path that turns qualified traffic into sales or leads.

Other Services

Meta Ads

Meta Ads Management

Google Ads

Google Ads Management

Conversion Measurement

Conversion Measurement and Attribution

Meta AI-Generated Ad Labels in 2026: “AI Info,” Disclosure, and Brand-Safety Checks

Meta Ads / 17 min read

Can AI Agents Manage Meta Ads? Marketing API, MCP, and Token-Security Guide

Meta Ads / 18 min read

How to Structure Meta Ads for Multiple Business Locations

Meta Ads / 15 min read

Browse All Blog Posts