Conversion tracking specialist · GA4 + GTM + CAPI

Conversion tracking specialist for GA4, GTM and Meta CAPI

Google, Meta and your business records can show three different answers. I check purchases, forms, calls and bookings across GA4, GTM, Google Ads, Pixel and CAPI, then document which numbers are reliable enough to guide bidding and budget decisions.

Management starts at US$1,700/month per channel. A defined project is quoted at a fixed price before work starts. The initial project review is free.

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Available as a focused tracking audit, implementation, repair, or validation project. Ongoing monitoring only when the setup requires it.

What trustworthy measurement requires

The valuable business result is defined first
Duplicate, missing, and low-value events are separated
Browser and server events are tested against real flows
The final setup is documented so your team can own it

When a conversion tracking audit is worth doing

You do not trust the numbers in GA4, Google Ads, Meta, or your reporting.
Bidding or budget decisions depend on conversion data that has not been properly validated.
You want maintainable tracking with clear documentation and ownership.

When this is not the right fit

You only want a pixel pasted onto the site without checking what it measures.
The real need is ongoing ad-account management rather than measurement work.
You cannot provide the access needed to validate the conversion flow.

What a conversion is counting

A form submission is not a qualified lead. A tracked purchase may be duplicated or carry the wrong value. Define each action, test the flow and document the gaps before relying on the report.

Define value before creating events

A purchase, qualified lead, booking, call, or other agreed result determines which actions matter and what the platforms should optimize toward.

Validate the whole conversion path

Browser events, server events, platform diagnostics, cross-domain journeys, and real test conversions are checked together before the data is trusted.

What I handle in conversion measurement

Measurement work is mostly checking. Six things I look at, in roughly this order.

Measurement audit

Tags, containers, plugins, events, conversion actions, values, reporting settings, and gaps are mapped before changes are made.

GTM and GA4

Google Tag Manager, GA4 events, parameters, ecommerce data, and DebugView validation are configured around the real conversion path.

Google Ads conversions

Review Google Ads Primary and Secondary conversion actions, values, enhanced conversions, calls, forms and purchases. Agree any changes to the actions used for bidding before implementing them.

Meta Pixel and CAPI

Browser and server events are mapped, deduplicated, tested, and checked for event quality where the platform and consent setup allow it.

Shopify and cross-domain journeys

Product, cart, checkout, purchase, form, and booking events are verified across storefronts and connected conversion paths.

Validation and handoff

You receive the event definitions, validation evidence, ownership notes, and maintenance guidance needed after implementation.

Measurement built for decisions, not dashboards

Sales and qualified leads are defined before tags and events are created.
Duplicate purchases, conflicting containers, and legacy scripts are diagnosed instead of ignored.
Events are tested in platform diagnostics and real conversion flows.
Primary bidding signals stay separate from low-value engagement events.
Technical decisions are documented in language marketing and leadership teams can use.

Common questions about tracking work

How much does a conversion tracking audit cost?

A defined project is quoted at a fixed price before work starts. Paid-media management is separate and starts at US$1,700/month per channel, with any spend-based fees agreed in the proposal. The initial project review is free.

Can you audit an existing GA4 and GTM setup?

Yes. I can review missing events, duplicates, incorrect values, cross-domain problems, conflicting containers, and conversion actions that should not be used for bidding.

Do you implement Meta Conversions API?

Yes. Browser and server events, event IDs, deduplication, customer information parameters, and event quality can be configured and validated where the platform and consent setup allow it.

Can you track calls, forms, bookings, and purchases?

Yes. The method depends on the website, checkout, CRM, call-tracking provider, and booking platform. Feasibility and access are confirmed before implementation.

Will the setup be documented?

Yes. The handoff covers tags, triggers, variables, events, conversion actions, validation evidence, ownership, and the maintenance steps your team needs.

Can this be a focused project?

Yes. Audits, repairs, migrations, and validation can be scoped as focused projects. Ongoing monitoring is added only when it is useful.