Do you implement Meta Conversions API?

Yes. I configure and validate browser and server events, event IDs, deduplication, customer information parameters, and event match quality where the platform and consent setup allow it.

Can you track calls, forms, bookings, and purchases?

Yes. The exact method depends on the website, CRM, checkout, call-tracking provider, and booking platform. I confirm feasibility and required access before implementation.

Will you document the setup?

Yes. Documentation covers tags, triggers, variables, events, conversion actions, ownership, validation evidence, and the maintenance steps your team needs after handoff.

Can this be a one-time project?

Yes. Tracking audits, repairs, migrations, and validation work can be scoped as focused projects. Ongoing monitoring can be added when the setup spans several sites, platforms, or campaigns.

GA4, GTM, Meta Pixel, CAPI, and Google Ads tracking

Conversion tracking that tells the truth - before ad platforms spend against the wrong signal.

I audit, rebuild, test, and document conversion tracking across Google Tag Manager, GA4, Google Ads, Meta Pixel, Conversions API, Shopify, WordPress, and cross-domain journeys. The goal is simple: one accurate event, one reliable value, and reporting your team can use.

Available as a focused implementation, repair, or audit project. Ongoing monitoring is scoped separately when needed.

Operating checklist

Duplicate and missing events diagnosed

GA4, GTM, Google Ads, Meta Pixel, and CAPI implemented

Purchases, leads, calls, forms, and bookings validated

Testing evidence and handoff documentation included

Why accurate tracking changes paid-media performance

Tracking is not only reporting. Meta and Google use conversion data to decide who sees your ads and how aggressively to bid. Bad events train the platforms toward bad outcomes.

Built around your buyers

Your ads, pages, and copy get shaped by the way your real customers think, buy, and search — not a generic template borrowed from someone else's business.

Numbers you can trust

When tracking is broken, nothing else matters. Every sale gets counted properly — so you finally see which campaigns earn their keep and which ones don't.

Conversion tracking deliverables

Tracking audit and architecture

Existing tags, containers, plugins, events, conversion actions, attribution settings, and data gaps are mapped before changes are made.

Google Tag Manager and GA4

GTM is configured as the controlled implementation layer, with GA4 events, parameters, ecommerce data, and DebugView validation set up correctly.

Google Ads conversions

Primary and secondary conversion actions are separated, enhanced conversions are configured where appropriate, and bidding receives the signal that reflects business value.

Meta Pixel and Conversions API

Browser and server events are mapped, deduplicated, tested, and checked for event quality so Meta can optimize against cleaner data.

Shopify and cross-domain tracking

Product, cart, checkout, purchase, and revenue events are verified across storefronts, marketing sites, booking tools, and cross-domain journeys.

Testing and documentation

You receive before-and-after findings, validation screenshots, event definitions, container ownership notes, and instructions your team can maintain.

What you get beyond tag installation

Business outcomes are defined before events and tags are created.

Duplicate purchases, conflicting containers, and legacy scripts are diagnosed instead of ignored.

Events are validated in platform diagnostics, browser tools, and real conversion flows.

Primary bidding signals are separated from soft engagement events.

Technical decisions are explained in plain English for marketing and leadership teams.

The final setup includes ownership notes and maintainable documentation.

Frequently Asked Questions

Yes. I can review an existing setup for missing events, duplicate tags, incorrect values, broken cross-domain sessions, conflicting containers, and conversion actions that should not be used for bidding.

Need tracking your ad platforms and reporting can rely on?

Connect Reliable Data to Campaign Decisions

Accurate events become more valuable when campaign structure and landing pages use them correctly. Continue with the services most closely tied to measurement quality.