GA4, GTM, Google Ads conversions, Enhanced Conversions, Meta Pixel/CAPI, and attribution
Give Meta, Google, and your team conversion data they can trust.
I define the result first, then audit, rebuild, test, and document the path from the website or store to GA4, Google Ads, Meta Pixel, Conversions API, and reporting. The goal is not more events. It is reliable data for bidding, budget, and business decisions.
Available as a focused implementation, repair, or audit project. Ongoing monitoring is scoped separately when needed.
Strategy
Why reliable conversion measurement changes paid-media performance
Conversion measurement is not only reporting. Meta and Google use conversion data to decide who sees your ads and how aggressively to bid. Bad events teach the platforms to find the wrong people.
Define business value before events
A sale, qualified lead, completed booking, application, call, or another agreed result determines which actions are primary, what values matter, and what the platforms should optimize toward.
Validate the full conversion path
Browser events, server events, platform diagnostics, cross-domain journeys, CRM handoffs, and real test conversions are checked together before the data is accepted.
Paid Media Strategy & Management
Google Ads and Meta Ads channel roles, campaign structure, budgets, bidding, optimization, and reporting.
Performance Creative Strategy & Testing
Research, angles, hooks, concepts, formats, briefs, test plans, and documented creative learnings.
Conversion Measurement & Attribution
GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, event and value validation, and reporting differences.
Landing Page & Funnel CRO
Offer and message match, page structure, forms, product pages, cart and checkout friction, implementation, and testing.
What I handle
Measurement work I handle
Measurement audit and architecture
Existing tags, containers, plugins, events, conversion actions, reporting settings, and data gaps are mapped before changes are made.
Google Tag Manager and GA4
GTM is configured as the controlled implementation layer, with GA4 events, parameters, ecommerce data, and DebugView validation set up correctly.
Google Ads conversions
Primary and secondary conversion actions are separated, enhanced conversions are configured where appropriate, and bidding receives data that reflects the result the business needs.
Meta Pixel and Conversions API
Browser and server events are mapped, deduplicated, tested, and checked for event quality so Meta can optimize against cleaner data.
Shopify and cross-domain tracking
Product, cart, checkout, purchase, and revenue events are verified across storefronts, marketing sites, booking tools, and cross-domain journeys.
Testing and documentation
You receive before-and-after findings, validation screenshots, event definitions, container ownership notes, and instructions your team can maintain.
How the work runs
Beyond basic tag installation
Delivery
First-30-day outputs and ongoing cadence when scoped
The exact order depends on access, account history, data quality, and the agreed scope. These are working outputs, not a guarantee of a specific performance result in 30 days.
First 30 days
Confirm the business target, primary conversion, acquisition economics, current spend, reporting sources, and access needed for the agreed scope.
Review the relevant paid media, creative, conversion measurement, attribution, landing-page, and funnel CRO work without assuming every category needs to change.
Prioritize and implement the work that the account history, data quality, and current setup support.
Establish the reporting baseline, change record, test plan, and next scale, hold, revise, or stop decision.
Ongoing cadence when included
Weekly review of delivery, budget pacing, campaign changes, creative tests, conversion data, and conversion-path issues that need action.
Documented implementation across the agreed technical categories, with material changes and test results kept visible.
Monthly review of profitable sales or qualified-lead quality, attribution differences, priorities, and budget decisions.
Questions
Before you hire me
Next step
Need to know whether your conversion measurement can support budget decisions?
Book a consultation to discuss the website, platforms, current tags or containers, main conversion goal, and whether the work should start with implementation, event logic, reporting, values, or the conversion path.
See the Growth ReviewConsultation inputs
- Site + account
- Spend + goal
- Current problem
Who you work with
Vince Servidad
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, and landing-page and funnel CRO. Highest monthly ad spend managed: $2M+. I have operated a Shopify store for 10 years.
Use measurement in campaign decisions
Accurate events become more useful when campaign structure and landing pages use them correctly.