Google Ads strategy for high-intent demand
Google Ads built around high-intent demand.
I manage Search, Shopping, Performance Max, feeds, bidding, conversion measurement, and landing-page relevance around the agreed business KPI.
Available for launches, account takeovers, focused audits, conversion-measurement or feed implementation, and ongoing management. The exact work depends on markets, campaign types, spend, account history, feed complexity, and implementation needs.
Strategy
The conversion goal comes before the bid.
Google can optimize efficiently toward a conversion action that does not produce a useful business result. Search intent, feed quality, bidding inputs, account structure, result value, and landing-page relevance must agree before automation becomes useful.
Separate demand capture from automation
Search terms, match behavior, Shopping queries, Performance Max overlap, brand traffic, and campaign roles are reviewed before budget moves.
Set bidding around business value
Primary conversions, values, qualified results, acceptable cost per result, and data volume determine which bidding strategy can be trusted.
Paid Media Strategy & Management
Google Ads and Meta Ads channel roles, campaign structure, budgets, bidding, optimization, and reporting.
Performance Creative Strategy & Testing
Research, angles, hooks, concepts, formats, briefs, test plans, and documented creative learnings.
Conversion Measurement & Attribution
GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, event and value validation, and reporting differences.
Landing Page & Funnel CRO
Offer and message match, page structure, forms, product pages, cart and checkout friction, implementation, and testing.
What I handle
Google Ads work I handle
Search architecture based on intent
Keywords, match types, negatives, locations, devices, schedules, ad groups, copy, and landing pages are organized around the difference between research and action-ready demand.
Shopping feeds built for query relevance
Titles, product types, identifiers, images, attributes, errors, promotions, and segmentation are improved so products can qualify for the searches worth buying.
Performance Max with a defined role
Asset groups, feeds, audience inputs, search themes, exclusions, brand controls, conversion actions, and real sales or lead quality are reviewed instead of treating automation as the strategy.
Budgets and bids tied to the value of a result
Target CPA, CPL, ROAS, contribution value, lead quality, and available conversion volume guide bidding and budget decisions.
Measurement built for bidding decisions
Primary and secondary actions, enhanced conversions, values, calls, forms, purchases, offline outcomes, and reporting gaps are validated before automated bidding is trusted.
Business reporting and search insights
Updates explain spend, qualified results, search-term findings, feed issues, tests, budget movements, and the next decision.
How the work runs
What direct Google Ads ownership means
Delivery
First-30-day outputs and ongoing cadence when scoped
The exact order depends on access, account history, data quality, and the agreed scope. These are working outputs, not a guarantee of a specific performance result in 30 days.
First 30 days
Confirm the business target, primary conversion, acquisition economics, current spend, reporting sources, and access needed for the agreed scope.
Review the relevant paid media, creative, conversion measurement, attribution, landing-page, and funnel CRO work without assuming every category needs to change.
Prioritize and implement the work that the account history, data quality, and current setup support.
Establish the reporting baseline, change record, test plan, and next scale, hold, revise, or stop decision.
Ongoing cadence when included
Weekly review of delivery, budget pacing, campaign changes, creative tests, conversion data, and conversion-path issues that need action.
Documented implementation across the agreed technical categories, with material changes and test results kept visible.
Monthly review of profitable sales or qualified-lead quality, attribution differences, priorities, and budget decisions.
Questions
Before you hire me
Next step
Need better Google Ads decisions?
Book a consultation to discuss the website, campaigns, monthly spend, markets, conversion goal, and whether the work should start with intent, structure, bidding, feeds, measurement, or the landing page.
See the Growth ReviewConsultation inputs
- Site + account
- Spend + goal
- Current problem
Who you work with
Vince Servidad
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, and landing-page and funnel CRO. Highest monthly ad spend managed: $2M+. I have operated a Shopify store for 10 years.
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