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Google Ads specialist · ecommerce, healthcare, SaaS, events and nonprofits

Google Ads consultant for ecommerce and lead gen

Google Ads can spend just as easily on searches that were never going to buy. I run Search, Shopping, Performance Max, Demand Gen and YouTube, plus the feeds, bidding and tracking behind them, against what a sale or qualified lead is worth rather than the cheapest conversion the account can report.

Management starts at US$1,700/month per channel. A defined project is quoted at a fixed price before work starts. The initial project review is free.

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See Google Ads capabilities ↓

Remote Google Ads work for international ecommerce and lead-generation businesses. Focused projects or ongoing management, depending on the constraint.

What has to be true before you scale

  • Search intent is separated from low-value traffic
  • Bidding is tied to the value of a real result
  • Search, Shopping, and Performance Max have clear roles
  • Measurement, feeds, and landing pages are checked before scale

Performance evidence

Google Ads results you can inspect.

Anonymized Google Ads account snapshots, each one shown with its source and reporting period.

What I handle in Google Ads

Search built around intent

Keywords, match types, negatives, locations, ads, and landing pages are organized around the searches most likely to become revenue.

Shopping feeds that earn relevant traffic

Titles, product types, identifiers, images, attributes, errors, and segmentation are improved around the queries worth buying.

Performance Max with a clear job

Feeds, asset groups, search themes, audience inputs, exclusions, brand controls, and conversion actions are reviewed against real outcomes.

Bids and budgets tied to economics

CPA, CPL, ROAS, margin, lead quality, and conversion volume guide when to hold, cut, reallocate, or scale spend.

Measurement bidding can trust

Primary conversion actions, values, enhanced conversions, calls, forms, purchases and reporting gaps are checked before relying on the numbers.

Reporting that leads to a decision

Updates focus on spend, business results, search insights, tests, budget moves, and what should happen next.

Everything I run inside Google Ads

Campaign types

Search, Shopping, Performance Max, Demand Gen, YouTube, Brand campaigns, Non-brand acquisition, High-intent keyword campaigns

Products and feeds

Merchant Center, Product feed optimization

Measurement

GA4, Google Tag Manager, Conversion tracking, Tracking audits

The decisions behind it

Keyword research, Search intent, Offer positioning, Budget allocation, Bidding strategy, Campaign scaling

Direct Google Ads ownership

  • The person setting the strategy is also reviewing search terms and making account changes.
  • Campaign types get defined roles instead of competing for the same reported conversions.
  • Business outcomes matter more than inexpensive conversion volume.
  • Tracking, feed, and landing-page problems are surfaced instead of hidden behind the ad dashboard.
  • Material tests and budget decisions stay visible to your team.
  • Search, Shopping, or Performance Max needs a strategy behind the automation.
  • You want budget tied to verified business value, not cheap conversion volume.
  • You are willing to fix tracking, feeds, or landing pages when they are the constraint.
When this is not the right fit
  • You want a guaranteed ROAS before the market, economics, and account are reviewed.
  • You want Performance Max left on autopilot without understanding what it is buying.
  • You only want more traffic even when the conversion path is the real problem.

Frequently asked questions

How much does a Google Ads consultant cost?

Management starts at US$1,700/month per channel, or US$3,400 for Google Ads and Meta Ads together. An additional 3% applies only to spend above the channel threshold agreed in your proposal, typically US$24,000/month. Spend is not pooled across channels. Ad spend and development are separate. You approve the scope, threshold and fees before work begins. The initial project review is free.

When is Google Ads the right channel?

Google Ads is strongest when people already search for what you sell. The right mix depends on search demand, margins, conversion value, competition, and whether the goal is ecommerce sales or qualified leads.

Do you handle Search, Shopping, and Performance Max?

Yes. Each campaign type gets a clear job, budget, conversion goal, exclusions, and measurement rules so automation supports the strategy instead of replacing it.

How do you control Performance Max?

I review conversion actions, asset groups, feeds, search themes, brand controls, exclusions, overlap, and the real sales or lead quality behind the reported results.

Do you handle conversion tracking and Shopping feeds?

Yes. Conversion actions, values, enhanced conversions, calls, forms, purchases, feed titles, identifiers, attributes, errors, and query relevance can all be part of the work when they affect performance.

What kinds of businesses do you run Google Ads for?

Ecommerce, healthcare and clinics, sexual health and fertility, digital products and SaaS, events and ticket sales, and charity, nonprofit and fundraising accounts. The categories differ in what a sale is worth, what the platform will approve and how long the buying window stays open. The order I work in does not change.

Can you run ads in a restricted category?

Often, yes. Healthcare, sexual health and fertility all sit under policies that reject wording a clinician would think is fine, and they limit what data can be sent back to the platform. That has to be designed in from the start rather than appealed afterwards. I will tell you before we start if I think a category cannot be advertised the way you want it to be.

Do you work with businesses outside the Philippines?

Yes. I work remotely with ecommerce and lead-generation businesses in the US, UK, Australia, New Zealand, Canada, the Philippines, and other international markets.

Show me where Google Ads is spending

Send your site, the account context and the result you need. I’ll tell you what I would inspect first and whether the problem is inside the account.