Meta Ads strategy and hands-on account management
Meta Ads built around creative and conversion quality.
I manage campaign structure, performance creative, audiences, Pixel and CAPI measurement, landing-page alignment, and budget decisions around the agreed business KPI.
Available for new campaigns, account takeovers, focused audits, conversion-measurement implementation, and ongoing management. The exact work depends on spend, account count, creative inputs, measurement quality, and implementation needs.
Strategy
Creative and measurement drive the next decision.
Meta can optimize toward the wrong event. The creative, conversion signal, offer, and landing page must support the same business goal.
Decide what Meta should optimize for
The conversion event, value, reporting view, quality threshold, and acceptable cost are defined before budget is increased.
Know when the problem is outside the account
Creative fatigue, weak proof, offer friction, slow pages, and poor follow-up are separated from targeting or campaign-structure problems.
Paid Media Strategy & Management
Google Ads and Meta Ads channel roles, campaign structure, budgets, bidding, optimization, and reporting.
Performance Creative Strategy & Testing
Research, angles, hooks, concepts, formats, briefs, test plans, and documented creative learnings.
Conversion Measurement & Attribution
GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, event and value validation, and reporting differences.
Landing Page & Funnel CRO
Offer and message match, page structure, forms, product pages, cart and checkout friction, implementation, and testing.
What I handle
Meta Ads work I handle
Campaign architecture with a defined job
Prospecting, retargeting, testing, geography, objectives, budgets, and exclusions are structured around the role each campaign should play.
Creative testing with decision rules
Hooks, concepts, formats, copy, proof, and offers are tested with a reason for the test and a clear rule for what earns another iteration or more budget.
Audience and conversion-data quality
Broad, custom, lookalike, retargeting, and first-party audiences are evaluated against actual conversion quality rather than surface-level engagement.
Scaling tied to performance at new spend
Budget increases, holds, reductions, and reallocations are based on acceptable cost, conversion quality, creative capacity, and what happened at the previous spend level.
Measurement Meta and the business can use
Pixel, CAPI, event IDs, deduplication, values, reporting gaps, and downstream outcomes are checked before reported performance drives a decision.
Clear reporting and next actions
Updates explain spend, conversion value, outcome quality, tests, material changes, and the next decision in plain English.
How the work runs
What direct Meta Ads ownership means
Delivery
First-30-day outputs and ongoing cadence when scoped
The exact order depends on access, account history, data quality, and the agreed scope. These are working outputs, not a guarantee of a specific performance result in 30 days.
First 30 days
Confirm the business target, primary conversion, acquisition economics, current spend, reporting sources, and access needed for the agreed scope.
Review the relevant paid media, creative, conversion measurement, attribution, landing-page, and funnel CRO work without assuming every category needs to change.
Prioritize and implement the work that the account history, data quality, and current setup support.
Establish the reporting baseline, change record, test plan, and next scale, hold, revise, or stop decision.
Ongoing cadence when included
Weekly review of delivery, budget pacing, campaign changes, creative tests, conversion data, and conversion-path issues that need action.
Documented implementation across the agreed technical categories, with material changes and test results kept visible.
Monthly review of profitable sales or qualified-lead quality, attribution differences, priorities, and budget decisions.
Questions
Before you hire me
Next step
Need better Meta Ads decisions?
Book a consultation to discuss the website, account situation, monthly spend, business goal, and whether the work should start with campaigns, creative, conversion measurement, the offer, or the landing page.
See the Growth ReviewConsultation inputs
- Site + account
- Spend + goal
- Current problem
Who you work with
Vince Servidad
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, and landing-page and funnel CRO. Highest monthly ad spend managed: $2M+. I have operated a Shopify store for 10 years.
Related services for Meta Ads
Performance creative, conversion measurement, landing-page CRO, and Google demand capture can all affect the media plan.