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Meta Ads specialist · ecommerce + lead generation

Meta Ads consultant for sales and qualified leads

Meta can report a healthy ROAS while your sales, margins or lead quality tell a different story. I manage the campaigns and creative together, then check Pixel, CAPI, the landing page and downstream results before moving budget.

Management starts at US$1,700/month per channel. A defined project is quoted at a fixed price before work starts. The initial project review is free.

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See Meta Ads capabilities ↓

Remote Meta Ads work for international ecommerce and lead-generation businesses. Focused projects or ongoing management, depending on the constraint.

What has to be true before you scale

  • A valuable conversion and acceptable cost are agreed first
  • Every creative test has a reason and a decision rule
  • Pixel, CAPI, and downstream conversion quality are checked
  • Creative, media, and conversion decisions stay connected

Performance evidence

Commercial outcomes beyond platform ROAS.

Ecommerce dashboard reports covering sales, advertising spend and dashboard ROAS across the business.

What I handle in Meta Ads

Campaigns with a clear job

Prospecting, retargeting, testing, objectives, budgets, geography, and exclusions are structured around what each campaign must accomplish.

Creative testing that teaches us something

Hooks, concepts, formats, copy, proof, and offers are tested with a hypothesis and a clear rule for what earns another iteration or more budget.

Audiences judged by conversion quality

Broad, custom, lookalike, retargeting, and first-party audiences are evaluated by useful outcomes, not surface-level engagement.

Scaling that respects the economics

Budget increases, holds, cuts, and reallocations follow acceptable cost, conversion quality, creative capacity, and the previous spend level.

Measurement Meta can use

Pixel, CAPI, events, deduplication, values, and reporting gaps are checked before reported performance drives a decision.

Reporting that leads to a decision

Updates focus on spend, business results, creative tests, material changes, and what should happen next.

Direct Meta Ads ownership

  • The person setting the strategy is also working inside the account.
  • Creative testing and media decisions use the same business goal.
  • The value and quality of a real conversion are agreed before scale is treated as success.
  • Tracking, offer, and landing-page problems are surfaced instead of blamed on targeting.
  • Material tests and budget decisions stay visible to your team.

Who Meta Ads management works for

  • You have a real offer, measurable conversion, and enough creative input to test.
  • You want conversion quality and acceptable cost defined before spend is scaled.
  • You are willing to improve creative, offer, or landing pages when the evidence points there.
When this is not the right fit
  • You want more spend treated as success regardless of sales or lead quality.
  • You expect strong conclusions before enough spend, conversions, or creative variation exist.
  • You cannot provide the creative inputs or approvals needed for a real testing plan.

Frequently asked questions

How much does a Meta Ads consultant cost?

Management starts at US$1,700/month per channel, or US$3,400 for Google Ads and Meta Ads together. An additional 3% applies only to spend above the channel threshold agreed in your proposal, typically US$24,000/month. Spend is not pooled across channels. Ad spend and development are separate. You approve the scope, threshold and fees before work begins. The initial project review is free.

What makes a business a good fit for Meta Ads?

A strong fit has a real offer, a measurable conversion, workable economics, and enough creative input to test. The strategy follows the business goal, not a fixed industry template.

Do you work with new accounts and scaling accounts?

Yes. New accounts are built around the offer, conversion value, creative inputs, measurement, and the post-click path. Existing accounts are reviewed to decide what should stay, change, or be tested next.

How do you judge Meta Ads performance?

We agree the measures for your business, such as customer acquisition cost, sales or qualified lead cost. I compare the available business records with platform reports and explain any gaps. Reported ROAS is one part of that picture.

Do you handle Pixel and CAPI measurement?

Yes. Pixel, CAPI, event priorities, deduplication, values, reporting gaps, and downstream quality can all be reviewed when measurement is limiting campaign decisions.

Do you work with businesses outside the Philippines?

Yes. I work remotely with ecommerce and lead-generation businesses in the US, UK, Australia, New Zealand, Canada, the Philippines, and other international markets.

Show me the account and the business result

Send your site, what Meta reports and what the business records show. I’ll tell you whether I would investigate the creative, audience, page or measurement first.