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Shopify expert · development + CRO + paid growth

Shopify expert for store builds and conversion

I build and improve Shopify stores around the path from product page to payment. Product structure, copy, speed, checkout and tracking stay tied to how customers find and buy the product.

Management starts at US$1,700/month per channel. A defined project is quoted at a fixed price before work starts. The initial project review is free.

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See Shopify capabilities ↓

Shopify builds, rebuilds, migrations, Liquid development, CRO, and purchase measurement. Paid traffic is added only when it is part of the constraint.

What the store must do

  • Store structure supports how customers browse and buy
  • Product pages answer the questions that block purchase
  • Mobile speed, cart, checkout, and purchase tracking are treated as one path
  • A focused fix is preferred when a full rebuild is unnecessary
building and operating Shopify stores
Since 2017
paid media and creative strategy
Google + Meta

Stores I have built

Selected Shopify builds

Public examples of my Shopify work. These screenshots show the storefronts from the project record; the live sites may have changed since. They demonstrate build work, not a measured conversion lift. Three are shown at size on the Work page.

What I handle in Shopify

Store builds and launches

Theme setup, product and collection structure, navigation, payments, shipping, apps, and launch QA built around a usable purchase path.

Custom Liquid development

Custom sections and templates, metafields, metaobjects, Shopify Markets, B2B catalogs, price lists, and practical integrations.

Rebuilds and migrations

Moves from older setups or other platforms with URL mapping, redirects, catalog QA, and launch checks planned before cutover.

Product pages and storefront CRO

Benefits, specifications, imagery, proof, objections, delivery, returns, pricing, variants, and calls to action are organized around the buying decision.

Speed and mobile usability

Heavy assets, unnecessary apps, blocking scripts, layout shifts, and mobile friction are reduced where they interfere with the purchase path.

Purchase tracking and paid traffic

Shopify purchase data can be validated across Meta, Google Ads, GA4, and GTM, then used to guide paid-growth decisions.

Operator-led Shopify development

  • Store decisions are judged against the purchase path, traffic source, and business economics.
  • Operating an ecommerce business since 2016 brings fulfilment, returns and customer questions into my store decisions.
  • Speed, purchase measurement, product pages, cart, and checkout are treated as one customer journey.
  • A focused fix is recommended when it can solve the problem without a full rebuild.
  • Work that needs a larger engineering team is identified early instead of quietly overcommitted.

When hiring a Shopify expert is worth it

  • You need a Shopify store built, rebuilt, migrated, or improved around conversion.
  • You want the store and purchase measurement connected to the paid-growth strategy.
  • You have an existing store where product pages, cart, checkout, speed, or tracking may be losing buyers.
When this is not the right fit
  • You need a large custom Shopify app or enterprise platform engineering project.
  • You only want the cheapest theme installation with no conversion or measurement work.
  • You want a guaranteed revenue result before the product, market, economics, and traffic are reviewed.

Frequently asked questions

How much does a Shopify expert cost?

A defined project is quoted at a fixed price before work starts. Paid-media management is separate and starts at US$1,700/month per channel, with any spend-based fees agreed in the proposal. The initial project review is free.

Do you build complete Shopify stores?

Yes. I handle theme setup and customization, product and collection structure, navigation, payments, shipping, apps, tracking, and launch. The build is planned around how customers will actually find and buy the product.

Do you handle migrations and rebuilds?

Yes. I handle Shopify rebuilds and migrations when the current setup is holding the store back. URL mapping and redirects are planned before launch so existing organic traffic is protected.

What custom Shopify development do you handle?

Custom Liquid sections and templates, metafields and metaobjects, Shopify Markets, B2B catalogs and price lists, and practical Admin API integrations. Large multi-month custom apps need a dedicated engineering team and are outside my scope.

Do you handle paid growth too?

Yes. Shopify, purchase measurement, Google Ads, Meta Ads, creative, and CRO can be connected when the growth constraint crosses those areas. You do not need to buy all of them as a package.

Can you improve the store I already have?

Yes. If the current theme can support the result, I prefer a focused fix to product pages, cart, checkout, speed, or tracking over a rebuild you do not need.

Connect the store to acquisition

Shopify conversion work is strongest when the traffic, offer, measurement, and post-click experience support the same business goal.

Browse all articles

Show me where the store is losing buyers

Send your store, the traffic source and what customers should do next. I’ll tell you what I would inspect first and what a focused fix would involve.