Shopify CRO informed by 10 years of store operation
Improve the Shopify journey after the ad click.
I review paid-traffic landing pages, product pages, purchase measurement, mobile friction, cart, and checkout—then prioritize the CRO work supported by the data.
Available for paid-traffic conversion reviews, focused page improvements, purchase-measurement implementation, and CRO testing. Full store builds and complex app development are outside the core scope.
Strategy
Why Shopify conversion work starts with the buying decision
A store can be visually polished and still make the product difficult to understand, trust, or buy. Conversion work should identify the actual point of friction before adding sections, apps, or custom features.
Find where buyers lose momentum
Traffic source, product understanding, proof, price context, mobile usability, speed, cart behavior, checkout friction, and follow-up are reviewed as one journey.
Prioritize commercial impact
Focused changes come first. A full rebuild only makes sense when the current theme or architecture blocks meaningful improvement.
Paid Media Strategy & Management
Google Ads and Meta Ads channel roles, campaign structure, budgets, bidding, optimization, and reporting.
Performance Creative Strategy & Testing
Research, angles, hooks, concepts, formats, briefs, test plans, and documented creative learnings.
Conversion Measurement & Attribution
GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, event and value validation, and reporting differences.
Landing Page & Funnel CRO
Offer and message match, page structure, forms, product pages, cart and checkout friction, implementation, and testing.
What I handle
Shopify CRO work I handle
Paid-traffic landing pages
Message match, offer clarity, proof, product context, and calls to action are reviewed for the traffic being purchased.
Product pages that answer buying questions
Benefits, specifications, images, proof, objections, delivery, returns, pricing context, variants, and calls to action are organized around what the buyer needs to decide.
Speed and mobile usability
Heavy assets, scripts, layout shifts, awkward breakpoints, and interaction friction are reduced without sacrificing the information needed to convert.
Cart, checkout, and order-value improvements
Cart clarity, payment options, shipping expectations, discount behavior, bundles, upsells, and checkout handoffs are improved where the platform and plan allow it.
CRO implementation
Focused page and measurement changes are implemented when they are within scope; large development projects are referred to a specialist.
Revenue tracking for paid acquisition
Shopify purchase data is validated across Meta, Google Ads, GA4, and GTM so campaign decisions use cleaner revenue signals.
How the work runs
What commercially accountable Shopify work means
Delivery
First-30-day outputs and ongoing cadence when scoped
The exact order depends on access, account history, data quality, and the agreed scope. These are working outputs, not a guarantee of a specific performance result in 30 days.
First 30 days
Confirm the business target, primary conversion, acquisition economics, current spend, reporting sources, and access needed for the agreed scope.
Review the relevant paid media, creative, conversion measurement, attribution, landing-page, and funnel CRO work without assuming every category needs to change.
Prioritize and implement the work that the account history, data quality, and current setup support.
Establish the reporting baseline, change record, test plan, and next scale, hold, revise, or stop decision.
Ongoing cadence when included
Weekly review of delivery, budget pacing, campaign changes, creative tests, conversion data, and conversion-path issues that need action.
Documented implementation across the agreed technical categories, with material changes and test results kept visible.
Monthly review of profitable sales or qualified-lead quality, attribution differences, priorities, and budget decisions.
Questions
Before you hire me
Next step
Want more value from Shopify traffic?
Book a consultation to discuss the store, traffic sources, conversion concern, and whether the work should start with the landing page, product page, purchase measurement, cart, or checkout.
See the Growth ReviewConsultation inputs
- Site + account
- Spend + goal
- Current problem
Who you work with
Vince Servidad
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, and landing-page and funnel CRO. Highest monthly ad spend managed: $2M+. I have operated a Shopify store for 10 years.
Related services for Shopify CRO
Pair Shopify conversion work with the acquisition and measurement services that bring qualified traffic to the store.