Ongoing paid media management
Google Ads and Meta Ads management, with creative strategy
I treat your business with the same care I give my own. We agree on priorities together, and I explain what I recommend and why.
I manage the channels we agree, with creative testing and focused support for landing pages, Shopify and tracking when those are limiting the result.
Start Free ReviewAgree the channels and work before we start
The starting point is the result you need, such as sales, qualified enquiries or bookings. We then agree the channels and supporting work needed to pursue it.
Paid media
Plan and manage the agreed Google Ads or Meta Ads campaigns. Review where the budget goes, what traffic it brings and what happens after the click.
Explore the expertiseCreative strategy
Turn customer questions and available evidence into angles, hooks, copy and briefs. Give each creative test a clear question to answer.
See a creative briefConversion and measurement
Check whether the ad, offer, page and enquiry flow tell the same story. Review tracking and sales or lead-quality feedback before relying on the reports.
Explore measurement supportHow the work runs
A clear plan. A record of what changed.
You should be able to see what I am working on, why it matters and what the evidence can tell us.
At the start
Agree the business outcome, access, responsibilities and reporting. Review the existing campaigns, creative and conversion path before setting the first priorities.
Each week
Review performance and tests, document changes and decide what needs attention. Keep unresolved tracking issues and assumptions visible.
Each month
Review the business picture and next priorities together. Discuss budget changes against sales or lead quality, available capacity and the limits of the data.
The proposal confirms the meeting schedule, reporting and scope.
Who it suits
For teams that can act on what the evidence shows
This can suit an ecommerce business or lead-generation team already advertising, or preparing to launch with a defined offer and budget.
It works best when someone can share sales or lead-quality feedback and help make changes beyond the ad account when needed.
Only need a landing page, store build or tracking fix? A focused project may make more sense.
See focused project supportQuestions about ongoing management
Does this include both Google Ads and Meta Ads?
Only when both fit the business and budget. We agree the channels, responsibilities and deliverables in the proposal. A single-channel engagement can still include creative strategy and a review of the page after the click.
Who produces the creative?
I can develop the angles, hooks, copy, scripts and testing briefs, then review execution with your designer or video editor. We agree production responsibilities and asset volume before starting.
Are website changes and tracking included?
A review may identify work needed on a landing page, Shopify store or conversion tracking. We agree whether I implement it, your team handles it or it needs a separate project. These are not unlimited additions to ad management.
How are fees and scope agreed?
Management starts at US$1,700/month per channel, or US$3,400 for Google Ads and Meta Ads together. An additional 3% applies only to spend above the channel threshold agreed in your proposal, typically US$24,000/month. Spend is not pooled across channels. Ad spend and development are separate. You approve the scope, threshold and fees before work begins. The initial project review is free.
What happens on the first call?
We discuss the business, the current setup and the support you need. It is a fit and scope conversation. A full account or tracking review may need access and a separate agreed piece of work.
Can you guarantee a result?
No. Sales and lead quality depend on the offer, market, website, follow-up, budget and execution. We agree what to measure, document the work and use the available evidence to decide what to do next.
What needs to work better?
Share your website, current channels and the question you need help answering. The next step is a conversation about fit and scope.
Already sent a brief? Continue in our existing conversation.