Step-by-step guides for analyzing wasted spend, validating conversion measurement, improving landing pages, and making better Google Ads, Meta Ads, and Shopify decisions.
A practical guide to Meta’s AI Info disclosures, third-party AI detection, creative rights, claim review, scam risk, and the human QA process to run before publishing an AI-assisted ad.
Showing 12 of 201 articles in All.
How Meta’s official Ads AI Connectors, hosted MCP server, Ads CLI, Marketing API, and independent connectors differ—and how to introduce agent access without handing automation uncontrolled spend.
Choose the right Business Portfolio, Page, ad-account, campaign, routing, budget, and reporting structure for branches, franchises, territories, and service locations.
A practical decision tree for a Meta ad account created with the wrong currency or time zone, including eligibility rules, migration steps, asset checks, billing cleanup, and split reporting.
A practical ownership and access checklist for domains, ad accounts, pages, analytics, datasets, billing, CRM, creative, documentation, and agency permissions.
A practical Meta Ads onboarding and offboarding plan covering access, billing, evidence, tracking, audiences, creative, change control, and the first 30 days.
Calculate a defensible Meta Ads test and scaling budget from job capacity, close rate, qualified-lead cost, creative needs, and cash-flow limits.
Build HVAC Meta campaigns around repair urgency, seasonal tune-ups, maintenance memberships, and replacement economics—then measure booked and completed jobs instead of cheap forms.
A practical Meta Ads system for roof inspections, storm response, repairs, and replacements—with qualification, proof, financing and insurance guardrails, and booked-job measurement.
Build plumbing Meta campaigns around staffed emergency calls, planned high-value work, qualification, dispatch capacity, and cost per completed job—not raw lead volume.
A step-by-step Meta Ads guide for recurring residential, one-time, move-out, and commercial cleaning—with route density, retention, qualification, and completed-clean economics.
Choose the first paid channel for HVAC, plumbing, roofing, cleaning, landscaping, and other local services using demand type, response capacity, job value, tracking, and budget.
Stop resetting campaigns by instinct. Learn how to classify edits, read delivery status, diagnose instability, and recover without making five more changes at once.
Need help applying this?
Book a consultation to discuss your account, commercial goal, and the work required.
Who writes this
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, and landing-page and funnel CRO. Highest monthly ad spend managed: $2M+. I have operated a Shopify store for 10 years.