Shopify Speed Optimization: A Practical Guide (2026)
Mobile PageSpeed under 50? Here are the only fixes worth doing — ranked by impact, with a clear order of operations. Tested on real PH 4G networks.
Read article ↗Marketing notes
Marketing articles · Page 12
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 12 of 17 · 204 articles
Shopify Product Page Best Practices: 25 Conversion Lifters
The product page is where conversion is made or lost. Here are 25 specific changes I make on every Shopify product page — ranked by impact, all measurable.
Read article ↗Shopify Collection Pages: The Underrated Conversion Lever
Most stores ignore collection pages. They're 30%+ of your traffic and 0% of your optimization. Here's how to turn them into conversion machines.
Read article ↗Shopify CRO Guide: 40 Tactics Ranked by Impact (2026)
A 1% conversion rate to 2% doubles your revenue at the same ad spend. Here are 40 CRO moves I deploy on Shopify stores — ranked by what actually moves the needle.
Read article ↗Shopify Popup Strategy: Capture Emails Without Killing UX
Pop-ups are either your highest-leverage email capture tool or the reason customers bounce. Here's how to do them right — timing, copy, and the rules that protect conversion.
Read article ↗Meta Ads Manager: Setup and Review Guide for 2026
A practical guide to account access, measurement, campaign setup, creative testing and evidence-led review.
Read article ↗CBO vs ABO in 2026: Which Should You Actually Use?
The Meta Ads debate that won't die. Here's the honest answer in 2026 — when CBO wins, when ABO wins, and how to use both strategically.
Read article ↗Meta Advantage+ Sales Campaigns (Formerly Shopping)
Review Advantage+ sales campaign settings, creative, measurement and budget decisions without assuming automation is a universal winner.
Read article ↗Facebook Lookalike Audiences: Do They Still Work in 2026?
Lookalikes used to be the cheat code. Then iOS 14 happened. Here's what actually still works for lookalikes — and the source audiences that make them perform.
Read article ↗The Hook-First Video Ad Formula That Stops the Scroll
The first 3 seconds of your video ad decide whether ₱500 or ₱5,000 worth of attention happens. Here's the hook framework that's worked across 200+ campaigns.
Read article ↗Static vs Video Ads: Which Actually Wins in 2026
Conventional wisdom says video. The data says it depends. When statics outperform video, when video crushes static, and the mix that scales best.
Read article ↗Meta Ads Scaling Playbook: From ₱500/day to ₱50,000/day
Most accounts plateau at ₱5K/day because they scale wrong. Here's the rules that get you to ₱50K/day without ROAS collapse — vertical, horizontal, and the warning signs.
Read article ↗Need help applying it?
Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.