Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗E-commerce · Page 1 of 2 · 21 articles
You pay for every visitor who leaves before the page renders. Most speed advice optimises for a score rather than for that moment — here's what actually moves paid conversion, in priority order.
Read article ↗A/B testing needs more traffic than most businesses have — running one below the volume floor just produces confident nonsense. Here's how to actually improve a page at 500, 5,000, or 20,000 visits a month.
Read article ↗Four dashboards, four different revenue totals — none of them lying, all of them wrong differently. Why the numbers can never match, and which one to actually steer by.
Read article ↗A 6x ROAS account can still lose money. Attribution over-crediting, margin blindness, retargeting inflation, and the blended-average trap — and the numbers to track instead.
Read article ↗Not a benchmark article. A worksheet: derive your ad budget from margin, close rate, and capacity — then let performance, not a percentage rule, decide when to raise it.
Read article ↗Complete guide to optimizing e-commerce landing pages for paid traffic. Master conversion rate optimization, speed improvements, and mobile-first design for better ROAS.
Read article ↗Real conversion rates for Filipino e-commerce stores by category, traffic source, and AOV — pulled from accounts I manage. Plus what 'good' actually looks like.
Read article ↗The exact 32-point checklist I work through on every product page audit. Each fix tested, ranked by impact, and easy to deploy on Shopify.
Read article ↗The cart is where customers decide to buy or bail. Most stores have a default cart and lose 30%+ of carts to friction. Here are the fixes that compound.
Read article ↗Customers reach checkout, get cold feet, leave. Here are 12 ways to bring them back — email, SMS, retargeting, and the in-checkout fixes that prevent abandonment in the first place.
Read article ↗The 9 Klaviyo flows that should run on every Shopify store. Triggers, conditions, copy templates, and measurement benchmarks for each.
Read article ↗SMS opens at 95%+ and converts 5–10x email. Here's how Filipino stores are using SMS — opt-ins, copy, providers, and the legal compliance you can't skip.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.