Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Healthcare · Page 1 of 1 · 6 articles
Cost per lead tells you almost nothing about whether clinic ads are working. Work backward from what a patient is actually worth over their treatment course, and the budget question answers itself.
Read article ↗Clinic landing pages lose patients at predictable points: no named practitioner, no price signal, no first-visit explanation, and a booking step that asks for too much. Here's the page structure that fixes it.
Read article ↗Clinic ads get disapproved for reasons that look arbitrary until you understand how Google sorts healthcare content. Here's the model, what needs certification, and how to fix the disapprovals that keep coming back.
Read article ↗Most clinic tracking setups quietly send condition data to Google and Meta through page URLs and event names. Here's what actually leaks, why it's a policy and legal problem, and how to measure bookings properly instead.
Read article ↗No, healthcare is not a Special Ad Category — but health-condition targeting is gone and the personal attributes policy will get your ads rejected. Here's what actually restricts clinic advertising on Meta, and what to run instead.
Read article ↗Dental, derm, aesthetic, and specialty clinics lose most of their ad budget between the click and the chair. The setup that optimizes for attended appointments — plus the policy traps healthcare accounts hit.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.