Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Tools · Page 1 of 2 · 15 articles
Managing ad accounts well is mostly a boring, repeatable rhythm — not constant tinkering. The daily, weekly, and monthly checklist I run, and the things to deliberately not do.
Read article ↗No 'results in week one' promises — a realistic timeline of what competent PPC management does in months one through three, what you should see at each checkpoint, and the warning signs it's going wrong.
Read article ↗The questions that separate operators from ad-account babysitters — with the answers you should hear, the red flags to walk away from, and the ones I'd want a client to ask me.
Read article ↗An honest comparison from someone who has been the freelancer, worked inside the agency model, and hired for in-house. Real cost math, failure modes, and the questions that decide it.
Read article ↗Real market rates for Google Ads and Meta Ads management — freelancer, agency, and hybrid — plus the pricing models, what each fee actually buys, and the traps hidden in cheap retainers.
Read article ↗The exact gear on my desk — Mac Mini M4, LG 4K, Logitech peripherals, and an Elgato Wave 3 audio rig — and why each piece earned its spot when you run ads, build Shopify stores, and record videos from home.
Read article ↗Generalists compete on price and get replaced. Specialists compete on fit and get referred. A 90-day roadmap, the honest disqualifiers, and what the recruitment posts leave out.
Read article ↗Self-taught media buyer to ₱100K/month freelance income in 12–18 months. The actual roadmap, the skills you need, and the early clients to target.
Read article ↗What to charge for managing ads in 2026. Junior, mid, senior rates. Local vs international. Performance vs retainer. The real numbers from working with 50+ Filipino media buyers.
Read article ↗From solo freelancer to a 5-person agency working from your apartment in Manila. The systems, hires, and pitfalls that determine whether you scale or burn out.
Read article ↗International clients pay 2–4x PH rates. Here's how to find them, work the time-zone differences, handle payments and contracts, and avoid the cultural pitfalls.
Read article ↗No network? No portfolio? Here are 5 paths to your first paying ads client — proven by Filipino media buyers who started from zero.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.