Landing pages, conversion copy, forms, and conversion measurement
Help qualified visitors understand, trust, and take the next step.
I check what happens between the ad click and the result: message match, offer clarity, copy, proof, hierarchy, speed, forms, checkout or booking flow, mobile usability, and conversion measurement. Then I improve the existing page or build the focused page the campaign actually needs.
Available for focused audits, rewrites, rebuilds, and ongoing conversion work. The exact work depends on platform, page count, and testing needs.
Strategy
Why landing-page work belongs beside paid media
A campaign can bring the right visitor and still fail after the click. Message mismatch, weak proof, slow pages, and broken forms increase acquisition cost even when targeting is correct.
Match the visitor's intent and the ad promise
The page is evaluated against the search, audience, creative, offer, and expectation that produced the visit, not against a generic conversion checklist.
Remove the highest-value friction first
The priority may be clarity, proof, mobile usability, speed, form design, checkout, booking, or tracking. The work starts where the evidence says buyers are being lost.
Paid Media Strategy & Management
Google Ads and Meta Ads channel roles, campaign structure, budgets, bidding, optimization, and reporting.
Performance Creative Strategy & Testing
Research, angles, hooks, concepts, formats, briefs, test plans, and documented creative learnings.
Conversion Measurement & Attribution
GA4, GTM, Google Ads conversions, Meta Pixel and CAPI, event and value validation, and reporting differences.
Landing Page & Funnel CRO
Offer and message match, page structure, forms, product pages, cart and checkout friction, implementation, and testing.
What I handle
Landing-page and CRO work I handle
Conversion review
Traffic source, search intent, ad promise, page behavior, offer, form, and conversion data are reviewed to locate the actual friction.
Conversion-focused copy
Headlines, supporting copy, proof, objections, calls to action, and form language are written around the buyer's situation and required next step.
Page design and hierarchy
The page is structured for scanning, comprehension, mobile use, trust, and action without adding decorative sections that compete with the offer.
Speed and mobile usability
Heavy assets, layout shifts, awkward breakpoints, and mobile conversion friction are addressed so paid traffic reaches a usable page quickly.
Forms, checkout, and booking flow
Unnecessary fields, unclear error states, broken handoffs, and next-step uncertainty are reduced across lead, purchase, booking, and application journeys.
Conversion measurement and testing
Key actions are measured correctly, and the page is prepared for controlled tests based on conversion quality rather than surface-level engagement.
How the work runs
How the page work stays tied to business results
Delivery
First-30-day outputs and ongoing cadence when scoped
The exact order depends on access, account history, data quality, and the agreed scope. These are working outputs, not a guarantee of a specific performance result in 30 days.
First 30 days
Confirm the business target, primary conversion, acquisition economics, current spend, reporting sources, and access needed for the agreed scope.
Review the relevant paid media, creative, conversion measurement, attribution, landing-page, and funnel CRO work without assuming every category needs to change.
Prioritize and implement the work that the account history, data quality, and current setup support.
Establish the reporting baseline, change record, test plan, and next scale, hold, revise, or stop decision.
Ongoing cadence when included
Weekly review of delivery, budget pacing, campaign changes, creative tests, conversion data, and conversion-path issues that need action.
Documented implementation across the agreed technical categories, with material changes and test results kept visible.
Monthly review of profitable sales or qualified-lead quality, attribution differences, priorities, and budget decisions.
Questions
Before you hire me
Next step
Need to know why paid visitors are not taking the next step?
Book a consultation to discuss the page, traffic source, main conversion goal, and whether the work should start with the message, offer, proof, layout, speed, forms, checkout, booking, or conversion measurement.
See the Growth ReviewConsultation inputs
- Site + account
- Spend + goal
- Current problem
Who you work with
Vince Servidad
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, and landing-page and funnel CRO. Highest monthly ad spend managed: $2M+. I have operated a Shopify store for 10 years.
Align media with post-click conversion
Landing pages perform best when ad intent and measurement are aligned across the full journey.