Policy and account review
Existing disapprovals, limited ad statuses, certification requirements and restricted targeting are mapped before anything new is written.
Healthcare ads specialist · clinics, dental, aesthetics, wellness
Healthcare ads specialist for policy-aware clinic campaigns
Clinic ads can be disapproved for language that reads normally to a clinician. Patient information also cannot be sent to ad platforms. I work within those limits using policy-aware creative, appropriate targeting and booking events that do not identify the patient or treatment.
Management starts at US$1,700/month per channel. A defined project is quoted at a fixed price before work starts. The initial project review is free.
Start Free ReviewAvailable as a policy and account audit, a campaign rebuild, or ongoing management for a clinic group.
What a clinic campaign needs
- Copy and creative reviewed against health policy before launch, not after a disapproval
- Bookings and calls measured without sending patient information to Google or Meta
- Cost per booked consultation, not cost per click
- Personalised-advertising restrictions handled in targeting and remarketing
Which clinics healthcare PPC suits
- You run a clinic, dental practice, aesthetics business or allied health service and want more booked consultations.
- Ads have been disapproved or limited and nobody has explained which policy applies.
- You need to know cost per booked patient, not cost per lead form.
When this is not the right fit
- You want claims that the platform's health policy does not permit.
- The clinic cannot give access to the booking system or tell me which enquiries turned into appointments.
- You are looking for medical or legal compliance advice rather than advertising work.
Why healthcare accounts stall
Two things break clinic campaigns: the policy layer and the measurement layer. Both need handling before budget is worth spending.
The policy layer
Health and medicines policies restrict claims, conditions, before-and-after imagery and some targeting outright. Certification is required for parts of the category. Writing to the rule from the start beats appealing a disapproval after the campaign stops serving.
The measurement layer
You cannot pass a diagnosis, a procedure or an identifiable patient into an ad platform. That rules out the default ecommerce-style setup. Bookings still need to be counted, so events are designed to report that an enquiry happened without describing who or what it was for.
What healthcare ads work covers
Six areas, in the order they usually need attention.
Demand by procedure and location
Search demand is separated by treatment, urgency and catchment area, so a high-value consultation is not bid the same way as a routine enquiry.
Creative reviewed against platform policy
Ad copy, imagery and landing-page claims are written against the health policy, including the restrictions on outcomes, conditions and before-and-after treatment imagery.
Privacy-aware conversion tracking
Review which booking, call and enquiry signals the platform permits for the service and market. Agree the data and safeguards with the practice before implementation.
Booking flow and intake
The path from ad to booked appointment is reviewed: the page, the form length, the call handling and the slots actually available.
Reporting to the practice
Monthly reporting in the practice's terms: enquiries, booked consultations, cost per booking and what changed since last month.
How clinic accounts are run here
- Copy and creative are reviewed against current platform policy before launch. Approval remains the platform’s decision.
- Measurement is reviewed for sensitive data and category restrictions before anything is sent to an ad platform.
- Reporting distinguishes enquiries, booked consultations and attended appointments when the practice can provide those outcomes.
- Restricted remarketing is planned around, not quietly ignored.
- The clinic keeps ownership of the ad accounts, the tracking and the documentation.
Common questions from clinics
How much does healthcare PPC management cost?
Management starts at US$1,700/month per channel, or US$3,400 for Google Ads and Meta Ads together. An additional 3% applies only to spend above the channel threshold agreed in your proposal, typically US$24,000/month. Spend is not pooled across channels. Ad spend and development are separate. You approve the scope, threshold and fees before work begins. The initial project review is free.
Why do my healthcare ads keep getting disapproved?
Usually the claim, the condition named or the imagery. Google and Meta restrict what health advertisers can say about outcomes, and some treatments require certification before ads can run. Write to the policy first because appeals are slow and the campaign does not serve while you wait.
Can you track patient bookings without breaking privacy rules?
The permitted setup depends on the service, market, platform and data involved. I review those restrictions before implementation, with clinical and legal requirements confirmed by your advisers. Removing names alone does not establish that a measurement method is permitted.
Do you work with dental, aesthetics and allied health as well as GP clinics?
Yes. Dental, aesthetics, physiotherapy, optical and wellness services all have policy and measurement constraints, although the treatments and margins differ.
Is Google Ads or Meta Ads better for a clinic?
Google captures people already searching for a treatment, which usually converts sooner. Meta creates demand for elective and aesthetic work where nobody is searching yet. Most clinics need search first and social once the booking flow holds up.
Can you give compliance advice?
No. I work to the advertising policies of Google and Meta and to what your practice tells me it can claim. Clinical and legal compliance stays with your own advisers.
Support the full healthcare acquisition path
Policy-aware campaigns, clear pages, qualified-enquiry measurement, and reliable implementation need to work together.
Show me the clinic account and disapprovals
Share your website, current channels and the disapproval message, if relevant. I’ll suggest what to investigate first and explain what a full account review would require.