What changed, why it changed, and what happened next.
Anonymized PPC and conversion work across ecommerce, service businesses, and nonprofits. Each study shows the business constraint, diagnosis, strategic decisions, implementation, and measured outcome while keeping private client details protected.
From breakeven Meta Ads to $12K/month profit on the same spend
The account showed 2.1x ROAS, but real profit after costs was effectively zero. The fix was not more budget — it was cleaner tracking, a stronger product page, and campaign structure tied to real buyers.
Cut cost per qualified lead 46% by teaching Google what a real lead was
The business had leads, but not enough qualified opportunities. Search campaigns, call tracking, and sales feedback were rebuilt so Google optimized toward revenue instead of form fills.
Donation rate increased 3.2x after simplifying the page and donor message
Traffic was not the problem. The campaign needed a clearer donation promise, fewer form fields, and search campaigns aimed at high-intent donors.
₱481K net profit in one month by scaling Meta Ads on margin, not ROAS
A beauty brand with proven demand was making budget decisions from platform ROAS, which hides product costs, shipping, and fees. Once daily net profit sat next to ad spend, scaling decisions became margin decisions — and the account held a 9.97x blended return at a 58% net margin.
A new Google Ads account taken to 3.57x ROAS and 723 sales in six months
A UK store starting with zero Google Ads history. Conversion tracking was built before the first pound was spent, campaigns launched narrow, and budget scaled only as purchase data accumulated — ending the first six months at £21,675 in conversion value on £6,065 of spend.