From breakeven Meta Ads to $12K/month profit on the same spend
The account showed 2.1x ROAS, but real profit after costs was effectively zero. The fix was not more budget — it was cleaner tracking, a stronger product page, and campaign structure tied to real buyers.
Business constraint
$15K/month was going into Meta Ads, but the dashboard and the bank account were telling different stories. Sales were being miscounted, the product page was losing most visitors, and the offer did not give cold traffic a clear reason to buy now.
Strategic judgment
Diagnosis
The account did not need more traffic. It was making budget decisions from inconsistent purchase data while overlapping campaigns competed for the same audience and the product page failed to carry the ad promise through to purchase.
Hands-on execution
Strategic decisions and implementation
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Who ran this
Vince Servidad
PPC Strategist · Google Ads, Meta Ads & conversion systems
Philippines-based PPC strategist. I plan and manage Google Ads and Meta Ads around real business economics, then fix the tracking, landing-page, and conversion problems limiting performance. £2M+ managed, and a self-funded seven-figure Shopify brand of my own.