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For businesses already spending on traffic but not seeing enough revenue

Already spending on traffic but revenue is not matching?

In 15 minutes, I check where your current spend is being wasted after the click: ads, tracking, landing pages, website, offer, forms, checkout, booking flow, donation flow, email, and follow-up.

No pitch. No pressure. You leave knowing what is wasting revenue first.

$26M+
managed ad spend since 2015
$3K+/mo
best-fit traffic budget
17.13x
charity campaign return
-46%
qualified lead cost reduction

Where traffic usually stops turning into money

Most businesses do not have one isolated ads problem. The leak usually sits in the handoff between the traffic source, the tracking signal, the page, the offer, and the follow-up.

Campaign structure

Where spend is going, what intent it is buying, and whether Meta or Google is optimizing toward the right outcome.

Tracking quality

Whether the dashboard is reporting real business value or flattering numbers that do not match profit, bookings, donors, or revenue.

Landing page and conversion path

The page, form, checkout, donation flow, product page, or follow-up step where paid traffic is quietly dropping off.

Message and policy risk

Whether the offer and claims are clear enough to convert without creating avoidable compliance risk in healthcare, wellness, or charity campaigns.

Meta and Google only scale the signals you give them.

The platforms do not automatically optimize for your revenue quality. If the campaign structure, conversion event, creative, keywords, feed, bidding, tracking, landing page, offer, or follow-up is wrong, they can scale the wrong signal faster.

Meta Ads logic

Objective, event priority, pixel/CAPI signal quality, and learning phase constraints
Campaign structure, creative testing, audience signals, retargeting, and attribution noise
Whether Meta is being trained on buyers, donors, patients, bookings, or low-quality clicks

Google Ads logic

Search intent, match types, negative keywords, conversion actions, and bidding strategy
Shopping feeds, Performance Max asset groups, search terms, and landing page relevance
Whether Google is optimizing toward real revenue quality or cheap form fills and soft conversions

Tracking and handoff logic

GA4, GTM, pixels, events, UTMs, CRM feedback, and the page-to-follow-up journey
Where the handoff breaks between ad promise, page message, form, checkout, email, and sales process
What to fix first so the platforms receive cleaner signals before you spend more

Send this before the audit

You do not need to prepare a deck. Send the basics and I can usually tell where the first diagnostic pass should start.

Website, landing page, store, or donation page URL
Monthly Meta or Google Ads spend range
Main conversion goal: sale, booking, enquiry, donation, patient, or lead
What currently feels wrong: cost, tracking, conversion rate, quality, scale, or policy friction

Who should book this audit

This is for businesses that already have spend and data, but do not know why the return is not matching the budget.

Good fit

You already spend $3K+/month on Meta, Google, SEO, or other traffic sources.
Traffic is already coming in, but sales, leads, bookings, or donations are not matching the spend.
You are unsure whether the problem is ads, tracking, page, offer, checkout, form, or follow-up.
You want a straight diagnostic before hiring someone for ongoing work.

Not a fit

You have no traffic yet and need a full launch plan from zero.
You want guaranteed results before anyone has seen the numbers.
You only want someone to press buttons inside Ads Manager.
You are not willing to fix the page, offer, tracking, or follow-up if that is the real issue.
Quick intake

Send the current spend before you book.

Use this if you want me to look at the problem first. It opens your email with the details filled in, so there is no extra account or login.

Use WhatsApp
Private by default

I do not expose client names without permission.

Some examples are anonymized because I do not publish healthcare brands, charity campaigns, websites, or ad account details without explicit approval. The work can still be discussed by category, spend level, problem, and outcome.

Proof before the call
$26M+
managed ad spend since 2015
$3K+/mo
best-fit traffic budget
17.13x
charity campaign return
-46%
qualified lead cost reduction

Some proof is anonymized because client names, healthcare accounts, charity campaigns, and private ad dashboards are not published without permission.

Want me to find the first bottleneck?

Book the 15-minute audit, or send the website, current spend, traffic sources, and conversion goal first.