Cut cost per qualified lead 46% by teaching Google what a real lead was
The business had leads, but not enough qualified opportunities. Search campaigns, call tracking, and sales feedback were rebuilt so Google optimized toward revenue instead of form fills.
-46%
Qualified lead cost
Within 8 weeks
~2x
Booked revenue
Nearly doubled on the same budget
$8K/mo
Ad spend
No scale-up required for the initial lift
8 weeks
Timeline
Tracking, structure, and feedback loop rebuilt
The challenge
$8K/month in Google Ads was producing form submissions and calls, but nobody knew which ones were qualified or which campaigns created booked revenue. Google was optimizing toward volume because the account had no closed-loop signal.
What we did
Split campaigns by search intent so high-value queries stopped competing with research traffic.
Separated calls from form fills and added lead scoring to distinguish qualified opportunities.
Fed closed-sales feedback back into Google so bidding could optimize toward revenue quality.
Cleaned reporting into a weekly decision view focused on qualified leads, booked revenue, and wasted terms.
Services used:Google AdsCall TrackingLead ScoringSearch Term Cleanup
Engagement duration: 8 weeks
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