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Klaviyo Flows Every Store Needs (With Templates)

The 9 Klaviyo flows that should run on every Shopify store. Triggers, conditions, copy templates, and measurement benchmarks for each.

Vince Servidad
Vince Servidad
Performance Marketing Consultant
9 min read
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Klaviyo flows are automated email sequences that fire based on customer behavior. Built once, they earn forever.

Most Shopify stores I audit run 1–2 flows. Stores hitting 30%+ revenue from email run 8–9. Here's the full list.

TL;DR

Build these in order:

1. Welcome series

2. Abandoned Cart

3. Abandoned Checkout

4. Browse Abandonment

5. Post-Purchase

6. Winback

7. Sunset

8. Birthday/Anniversary

9. VIP / Loyalty

Flow 1: Welcome series (3–4 emails)

Trigger: signup via popup or footer form.

  • Email 1 (immediate): deliver welcome offer. "Your code: WELCOME10."
  • Email 2 (Day 2): brand story. Why you started.
  • Email 3 (Day 4): bestsellers + reviews.
  • Email 4 (Day 7): last-chance reminder for code.

    • Conversion: 8–15% of subscribers buy in 14 days.

    Flow 2: Abandoned Cart

    Trigger: added to cart, no checkout in 1 hour.

  • Email 1 (1 hr): "left something behind?" — soft.
  • Email 2 (24 hr): social proof + urgency.
  • Email 3 (48 hr): 10% off, time-limited.

    • Recovery: 5–10% of carts.

    Flow 3: Abandoned Checkout

    Trigger: reached checkout, no purchase in 1 hour.

    Different audience from Cart. Higher intent.

  • Email 1 (1 hr): "We saved your cart" + 1-click resume link.
  • Email 2 (24 hr): gentle nudge + reviews.

    • Often no discount needed.

    Flow 4: Browse Abandonment

    Trigger: viewed product 2+ times in 24 hours, no add-to-cart.

  • Email 1 (4 hr): product highlight + "still thinking?"
  • Email 2 (Day 2): similar products.

    • Underused, easy win.

    Flow 5: Post-Purchase

    Trigger: purchase placed.

  • Email 1 (immediate): order confirmation + thank you.
  • Email 2 (delivery + 3 days): review request.
  • Email 3 (delivery + 7 days): usage tips, related products.
  • Email 4 (delivery + 21 days): replenishment OR cross-sell.

    • Repeat purchase: 8–15% within 30 days.

    Flow 6: Winback

    Trigger: hasn't purchased in 60–90 days.

  • Email 1: "We miss you" — emotional.
  • Email 2 (Day 4): 15% off code.
  • Email 3 (Day 7): last chance.

    • Reactivation: 5–10% of dormants.

    Flow 7: Sunset

    Trigger: 180 days no engagement.

  • Email 1: "Are we still right for you?"
  • Email 2 (Day 14): "We're letting you go" — suppress if no engagement.

    • Improves overall list deliverability.

    Flow 8: Birthday

    Trigger: birthday field collected at signup.

  • 1 email on birthday (or 7 days before): gift code valid 14 days.

    • Conversion: 3–6%, but goodwill is huge.

    Flow 9: VIP / Loyalty

    Trigger: customer hits a spend threshold (e.g., ₱20K lifetime, 5+ orders).

  • Email 1: VIP welcome + early-access invite.
  • Email 2 (quarterly): exclusive product / early sale access.

    • Builds retention and LTV.

    Setup essentials

    Connect Klaviyo to Shopify

    Native integration. Auto-syncs orders, customers, products.

    Sync historical orders

    So segments work day one.

    Smart Sending

    Prevent the same customer from being spammed. Klaviyo has it built in; enable.

    Suppression

    Hard bounces and unengaged 90+ days suppressed automatically.

    Double opt-in

    Protects deliverability.

    Segmentation

    Don't blast "all subscribers." Segment:

  • Engaged 30 days: opened/clicked recently.
  • VIPs by spend: top 10% lifetime.
  • By category: skincare buyers vs supplement buyers.
  • By location: Metro Manila vs Provincial.

    • Send most campaigns to Engaged 90 days. Protects sender reputation.

    SMS layering

    Once past ₱500K/month revenue, layer SMS on top of:

  • Abandoned Cart (4 hr after Email 1).
  • Abandoned Checkout (4 hr after Email 1).
  • Welcome (Day 1).

    • SMS opens at 95%+. ROAS 8–20x.

    Email subject line rules

    Stop writing "🔥 50% OFF FLASH SALE 🔥". Tanks deliverability.

    Lowercase, conversational, question marks, curiosity gaps work.

    Measuring

  • Revenue per recipient: how much each subscriber generates.
  • Email % of total revenue: aim 25–35%.
  • List growth rate: outpace churn 2–3x.

    • Stop obsessing over open rate (Apple MPP makes it noise).

    When to invest

    Email pays for itself by month 2. Klaviyo costs:

  • Free up to 250 contacts.
  • ₱2,500/mo at 1,500 contacts.
  • ₱8,000/mo at 5,000 contacts.

    • Returns 5–15x cost at every tier.

    Want help building flows?

    Email flows take 2–3 weeks to build right. My Shopify Expert service includes Klaviyo setup. Or learn it in the Shopify Course Philippines.

    Related reading:

  • Shopify Email Flows That Print Money
  • Shopify Abandoned Cart Recovery
  • SMS Marketing for Filipino Stores
    • Vince Servidad

    Written by Vince Servidad

    I've spent over $26M on ads and built my own 7-figure brand from scratch. I don't just 'manage ads'—I build the growth systems that actually scale businesses profitably.

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