Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 2 of 17 · 204 articles
Choose the first paid channel for HVAC, plumbing, roofing, cleaning, landscaping, and other local services using demand type, response capacity, job value, tracking, and budget.
Read article ↗Stop resetting campaigns by instinct. Learn how to classify edits, read delivery status, diagnose instability, and recover without making five more changes at once.
Read article ↗Diagnose slow delivery, late budget catch-up, schedules, bid controls, eligibility, and billing without confusing daily fluctuation with a broken lifetime budget.
Read article ↗A practical diagnosis for Meta message campaigns that generate conversations but few booked estimates or customers, including scripts, qualification rules, and commercial metrics.
Read article ↗Boosting is a fast way to distribute a useful post. Ads Manager is the better operating system for measurable leads and booked jobs. Use this decision guide before spending.
Read article ↗A calm, evidence-led process for diagnosing Meta advertising restrictions, securing compromised assets, preparing a useful review request, and avoiding risky bypass tactics or fake support.
Read article ↗A practical Meta ads billing recovery guide for declined cards, empty prepaid balances, past-due accounts, country-specific payment methods, unauthorized charges, and safe campaign restart checks.
Read article ↗When an ad lands on one domain but the booking or checkout happens on another, attribution can split the journey in two. This guide maps the Meta, GA4, and Google Ads setup—and the tests that prove it works.
Read article ↗Use reach, frequency, response, conversion, tracking, and sales evidence to diagnose creative fatigue without killing a winning Facebook or Instagram ad too early.
Read article ↗A practical Meta lead ads-to-CRM implementation guide covering field mapping, consent, routing, duplicate prevention, follow-up ownership, failure alerts, and qualified-lead feedback.
Read article ↗How to configure an automation-first Meta leads campaign for home services without giving up service-area, capacity, qualification, or booked-job economics.
Read article ↗A home-services decision guide for choosing where Meta prospects should convert, based on urgency, qualification, customer effort, staffing, and booked-job measurement.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.