Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 11 of 17 · 204 articles
The 8 Klaviyo flows every Shopify store should run. Triggers, conditions, copy templates, and the SMS layers that double recovery. From a brand doing 30%+ of revenue from email.
Read article ↗70% of Shopify carts are abandoned. The right recovery sequence — email, SMS, and exit intent — recovers 18–25% of that revenue. Step-by-step, with copy templates.
Read article ↗Lalamove vs J&T vs LBC vs Ninja Van — when to use each, plus the exact Shopify shipping zone setup that doesn't lose you money on every Provincial order.
Read article ↗Shopify Plus costs $2,000+/mo. The features that justify it, the ones that don't, and the actual revenue threshold where Plus starts paying for itself.
Read article ↗Subscriptions can multiply LTV by 3–6x — or destroy customer trust if you ship them wrong. The full setup, app comparison, and retention plays for Shopify subscriptions.
Read article ↗Selling outside the Philippines? The Shopify Markets setup that converts global traffic into paying customers — without painful tax errors or duty surprises.
Read article ↗Shopify Analytics has 50+ reports. You need 8. The dashboard I check daily, weekly, and monthly to keep stores growing — and the vanity metrics I tell clients to ignore.
Read article ↗Selling to retailers, distributors, or other businesses on Shopify? The setup, pricing structure, and tools that make B2B work alongside your D2C without messy duplication.
Read article ↗Running a physical store and Shopify online store? The hybrid setup that unifies inventory, customers, and reporting — including the PH-specific gotchas (BIR receipt format, GCash QR).
Read article ↗Most stores discount the wrong way. The discount strategies that move volume without training customers to wait for sales — including the ones that actually grow LTV.
Read article ↗AOV is the easiest profit lever in e-commerce. The exact upsell and cross-sell setups I install on Shopify stores — without making your store feel like a used-car lot.
Read article ↗Bundles let you raise AOV 30–60% without training customers to wait for sales. The bundle structures, pricing math, and Shopify setup that actually move volume.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.