Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 6 of 17 · 204 articles
Most accounts spend a flat monthly budget into a demand curve that is anything but flat. Here's how to pace spend against actual demand, handle peaks without resetting the learning, and stop the end-of-month scramble.
Read article ↗You pay for every visitor who leaves before the page renders. Most speed advice optimises for a score rather than for that moment — here's what actually moves paid conversion, in priority order.
Read article ↗B2B paid campaigns fail on a measurement problem, not a targeting one: the conversion that matters happens months after the click, so bidding optimises toward whatever it can see instead. Here's how to close that loop.
Read article ↗For service businesses, a large share of paid enquiries arrive by phone — and most accounts can't see any of them. Here's how to track calls properly, and how to avoid optimising toward calls that were never going to buy.
Read article ↗Consent mode changes what your tags send, what Google models, and what you can build audiences from. Most implementations are quietly broken in one of four ways — here's how to tell whether yours is one of them.
Read article ↗Server-side tagging is sold as a fix for tracking loss. It does recover data — but not all of it, and not for free. Here's what it genuinely solves, what it doesn't, and how to decide whether your account needs it.
Read article ↗Cost per lead tells you almost nothing about whether clinic ads are working. Work backward from what a patient is actually worth over their treatment course, and the budget question answers itself.
Read article ↗Clinic landing pages lose patients at predictable points: no named practitioner, no price signal, no first-visit explanation, and a booking step that asks for too much. Here's the page structure that fixes it.
Read article ↗Clinic ads get disapproved for reasons that look arbitrary until you understand how Google sorts healthcare content. Here's the model, what needs certification, and how to fix the disapprovals that keep coming back.
Read article ↗Most clinic tracking setups quietly send condition data to Google and Meta through page URLs and event names. Here's what actually leaks, why it's a policy and legal problem, and how to measure bookings properly instead.
Read article ↗No, healthcare is not a Special Ad Category — but health-condition targeting is gone and the personal attributes policy will get your ads rejected. Here's what actually restricts clinic advertising on Meta, and what to run instead.
Read article ↗Shopify shows you revenue. Revenue isn't the score. A simple weekly profit sheet — revenue minus COGS, fees, ad spend, and fixed costs — that tells you whether scaling ads actually makes you money.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.