E-commerce Conversion Rate Benchmarks (Philippines, 2026)
Real conversion rates for Filipino e-commerce stores by category, traffic source, and AOV — pulled from accounts I manage. Plus what 'good' actually looks like.
Read article ↗Marketing notes
Marketing articles · Page 16
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 16 of 17 · 204 articles
Product Page CRO Checklist: 32 Tested Fixes
The exact 32-point checklist I work through on every product page audit. Each fix tested, ranked by impact, and easy to deploy on Shopify.
Read article ↗Cart Page Optimization: Where 30% of Revenue Hides
The cart is where customers decide to buy or bail. Most stores have a default cart and lose 30%+ of carts to friction. Here are the fixes that compound.
Read article ↗Checkout Abandonment Recovery: 12 Proven Tactics
Customers reach checkout, get cold feet, leave. Here are 12 ways to bring them back — email, SMS, retargeting, and the in-checkout fixes that prevent abandonment in the first place.
Read article ↗Klaviyo Flows Every Store Needs (With Templates)
The 9 Klaviyo flows that should run on every Shopify store. Triggers, conditions, copy templates, and measurement benchmarks for each.
Read article ↗SMS Marketing for Filipino Stores in 2026
SMS opens at 95%+ and converts 5–10x email. Here's how Filipino stores are using SMS — opt-ins, copy, providers, and the legal compliance you can't skip.
Read article ↗Customer LTV: How to Calculate It and Make It Bigger
LTV is the most-quoted, least-understood ecom metric. Here's how to actually calculate it for your store, what 'good' looks like, and the levers that grow it.
Read article ↗E-commerce Tracking Setup (GA4, GTM, Shopify) 2026
The complete tracking stack for a Shopify store: Pixel + CAPI, GA4, GTM, Klaviyo, Google Ads. Step-by-step, with verification checklist.
Read article ↗E-commerce Attribution Models: Which to Trust
Last-click? Multi-touch? Data-driven? With iOS 14+ and cookie deprecation, attribution is messier than ever. Here's a framework for what to trust and what to ignore.
Read article ↗E-commerce KPIs That Actually Matter (and Ones You Can Ignore)
There are 50+ ecom metrics. You need 12. Here's the real KPI dashboard for running an ecom store, ranked by what actually moves revenue.
Read article ↗Influencer Marketing in the Philippines: Honest Playbook (2026)
Filipino influencer marketing in 2026: the rates, the tiers, the contracts, and the painful lessons from spending ₱2M+ on creator deals across multiple brands.
Read article ↗E-commerce Launch Checklist: 60 Items Before You Open
Don't open your store with a broken Pixel and missing return policy. Here's the 60-item launch checklist I work through with every new ecom client.
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