Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 9 of 17 · 204 articles
An honest comparison for Filipino businesses: when Google Ads wins, when Meta Ads wins, and the under-the-radar combinations that out-perform either channel alone. From real client campaigns.
Read article ↗A no-fluff Shopify SEO checklist for Philippine stores in 2026. Technical fixes, on-page essentials, content strategy, and the local-intent plays that cut your paid traffic dependency.
Read article ↗How much do Google Ads really cost in the Philippines? Real CPC, CPM, and CPA ranges by industry, plus the minimum monthly budget that's worth running at all — from someone who manages real ad budgets.
Read article ↗Shopify Payments isn't available in the Philippines yet. Here's what actually works — GCash, Maya, PayMongo, Stripe — with real fees, checkout conversion notes, and the stack I use on my own Shopify store.
Read article ↗The exact gear on my desk — Mac Mini M4, LG 4K, Logitech peripherals, and an Elgato Wave 3 audio rig — and why each piece earned its spot when you run ads, build Shopify stores, and record videos from home.
Read article ↗Step-by-step guide to launching profitable Meta Ads for your fashion brand. From campaign structure to creative strategy.
Read article ↗Complete guide to running profitable Meta Ads for beauty and skincare brands. Before/after results, testimonials, and education-based selling.
Read article ↗Launch profitable Meta Ads for home goods and kitchen products. Product demos, problem-solution ads, and gift angles that convert.
Read article ↗Complete Meta Ads setup for fitness and supplement brands. Transformation stories, education-based selling, and compliance-friendly approaches.
Read article ↗Launch profitable Meta Ads for jewelry and accessories. Gift angles, lifestyle creative, and high-AOV strategies that work.
Read article ↗Drive customers to your restaurant or food delivery service with Meta Ads. Local targeting, appetizing creative, and limited-time offers.
Read article ↗Choose a Meta objective by the business result you need—not by the cheapest surface metric. This guide maps objectives, conversion locations, performance goals, tracking, and buying types.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.