Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗All · Page 8 of 17 · 204 articles
Dental, derm, aesthetic, and specialty clinics lose most of their ad budget between the click and the chair. The setup that optimizes for attended appointments — plus the policy traps healthcare accounts hit.
Read article ↗Four dashboards, four different revenue totals — none of them lying, all of them wrong differently. Why the numbers can never match, and which one to actually steer by.
Read article ↗Actual CPM, CPC, cost-per-lead, and cost-per-purchase ranges from Philippine accounts — plus what really moves your costs, and the only cost number that decides anything.
Read article ↗Cheap leads that never answer the phone aren't a bargain — they're the platform optimizing for the wrong people. The quality playbook: friction, feedback loops, and follow-up speed.
Read article ↗Traffic without sales has a short list of causes, and they hide in a specific order: measurement, traffic quality, offer, product page, then checkout. Here's the diagnosis sequence with the numbers that decide each step.
Read article ↗A 6x ROAS account can still lose money. Attribution over-crediting, margin blindness, retargeting inflation, and the blended-average trap — and the numbers to track instead.
Read article ↗The questions that separate operators from ad-account babysitters — with the answers you should hear, the red flags to walk away from, and the ones I'd want a client to ask me.
Read article ↗An honest comparison from someone who has been the freelancer, worked inside the agency model, and hired for in-house. Real cost math, failure modes, and the questions that decide it.
Read article ↗Real market rates for Google Ads and Meta Ads management — freelancer, agency, and hybrid — plus the pricing models, what each fee actually buys, and the traps hidden in cheap retainers.
Read article ↗Not a benchmark article. A worksheet: derive your ad budget from margin, close rate, and capacity — then let performance, not a percentage rule, decide when to raise it.
Read article ↗Before you blame the algorithm, audit the account. Signal quality, structure, creative fatigue, and the economics behind the numbers — the checklist I use before changing anything.
Read article ↗The exact audit I run on every Google Ads account takeover — conversion actions, search terms, PMax, feeds, and the economics behind the bids. Use it yourself, or see what a real audit covers.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.