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Performance snapshot · Ecommerce

₱3.70M in ecommerce sales

Annual ecommerce report: ₱3,700,551 in sales, ₱342,886 in ad spend and 10.79x dashboard ROAS.

Source context: Ecommerce dashboard · Annual view · PHP.

Dashboard ROAS
10.79x

Reported against ₱342,886 ad spend

Total sales
₱3.70M

₱3,700,551 reported sales

Source screenshot

Dashboard behind the reported metrics

Open the original report at full size to review the numbers.

Anonymized This Year profit dashboard showing ₱3,700,551 total sales, ₱342,886 ad spend, 10.79 ROAS, ₱2,311,657 net profit, and 62% net margin

Ecommerce dashboard · Annual view · PHP.

Open source image 1 at full size ↗ (new tab)

What the source dashboard reports

The dashboard shows total sales, ad spend, ROAS, net profit, marketing efficiency, and net margin together for the selected This Year view.

What I changed in this account

  • Judged the account on net margin rather than platform ROAS, which is why the dashboard behind this figure reports profit and not just revenue.
  • Kept spend proportional across the year rather than scaling into the months that looked good, because the margin and not the return was the limit.

Source context: Ecommerce · Profit Dashboard · Annual Reporting

Reported period: Annual dashboard view

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Vince Servidad

About Vince

Vince Servidad

PPC & Creative Strategist

I manage Google Ads and Meta Ads for ecommerce, healthcare, SaaS, events and nonprofits, with creative strategy, Shopify development and conversion tracking.