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Performance snapshot · Ecommerce

₱828,933 in monthly ecommerce sales

Monthly ecommerce report: ₱828,933 in sales, ₱83,130 in ad spend and 9.97x dashboard ROAS.

Source context: Ecommerce dashboard · Monthly view · PHP.

Total sales
₱828,933

One month

Dashboard ROAS
9.97x

Reported against ₱83,130 in ad spend

Source screenshot

Dashboard behind the reported metrics

Open the original report at full size to review the numbers.

Anonymized profit dashboard showing ₱828,933 total sales, ₱83,130 ad spend, 9.97 ROAS, ₱481,748 net profit, and 58% net margin for one month

Ecommerce dashboard · Monthly view · PHP.

Open source image 1 at full size ↗ (new tab)

What the source dashboard reports

The dashboard shows total sales, ad spend, ROAS, net profit, marketing efficiency, and net margin together for the selected monthly view.

What I changed in this account

  • Worked the conversion rate on the store and not only the campaigns, because this month’s return came as much from what happened after the click as from the ads.
  • Ran the creative strategy alongside it, so the ad and the page were making the same argument rather than two different ones.

Source context: Ecommerce · Profit Dashboard · Monthly Reporting

Reported period: Monthly dashboard view

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Vince Servidad

About Vince

Vince Servidad

PPC & Creative Strategist

I manage Google Ads and Meta Ads for ecommerce, healthcare, SaaS, events and nonprofits, with creative strategy, Shopify development and conversion tracking.