Performance snapshot · Ecommerce
Six-month Google Ads account: 3.57x conversion value/cost
Google Ads reports £6,064.57 in cost, 723.09 conversions, £21,675.34 in conversion value, and 3.57 conversion value per cost from September 18, 2025 through March 15, 2026.
Source context: Google Ads account view · September 18, 2025 to March 15, 2026 · GBP.
- Conversion value / cost
- 3.57x
- Conversion value
- £21,675.34
- Cost
- £6,064.57
- Conversions
- 723.09
Six-month account total
September 2025 to March 2026
Google Ads spend
Attributed by Google Ads
Source screenshot
Dashboard behind the reported metrics
Open the original report at full size to review the numbers.
Google Ads · Ecommerce · September 18, 2025 to March 15, 2026.
Open source image 1 at full size (new tab)What the source dashboard reports
The Google Ads report brings together ad spend, attributed conversions and conversion value across the six-month period.
What I changed in this account
- Rebuilt the product titles and descriptions feeding Google Merchant Center, so the feed matched what people search for rather than what the catalogue happened to call things.
- Rebuilt conversion tracking before changing any bidding, so the six-month figure is measured against purchases rather than whatever the account was counting before.
- Separated brand from non-brand, so the reported return was not propped up by traffic that would have converted anyway.
- Held spend flat rather than scaling, because at this average order value the constraint was conversion rate and not budget.
Source context: Google Ads · Ecommerce · Six-Month Reporting
Reported period: September 18, 2025–March 15, 2026
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