The working setup behind PPC management, Shopify builds, and client reporting.
Hardware I currently use for ad-account work, development, reporting, calls, and free videos. The list is practical, not a requirement for doing good work.
Heads up: these are Amazon affiliate links. Buy through them and I earn a small commission at no extra cost to you — it keeps the site and free videos running. As an Amazon Associate I earn from qualifying purchases.
Mac & Display
2 itemsApple Mac Mini M4
Runs ads, Shopify builds, and content editing without breaking a sweat. Small, quiet, and it won't complain when you open twenty Chrome tabs of Ads Manager.
LG UltraFine UHD 4K Monitor
One big 4K panel so you can keep Ads Manager, Shopify, and GA4 side by side without squinting. Honest colour, which matters when you're reviewing creative.
Desk Peripherals
4 itemsLogitech Mouse & Keyboard
Wireless, low-profile, and batteries that last forever — comfortable enough to carry you through 8-hour days inside spreadsheets and campaign builds.
Logitech Webcam
Clean 1080p that makes strategy calls and tutorial videos look sharp — far better than the built-in camera, and it works reliably on macOS.
Logitech Speaker
A desk speaker for reviewing ad creatives (and music while you work). Simple, loud enough, no fiddling.
Apple EarPods
A reliable pick for calls. Lightweight, wired (no charging, no dropouts), with a mic that's surprisingly good on Zoom and Google Meet.
Podcast & Audio
3 itemsElgato Wave 3 Microphone
Broadcast-quality USB mic that makes tutorial and client videos sound professional. Built-in mixing software means you can skip a separate interface.
Elgato Wave Mic Arm LP
A low-profile arm that tucks the Wave 3 under your monitor instead of in front of your face — keeping your shot clean on camera.
Elgato Multi Mount
A modular mounting kit for your webcam, light, and anything else that needs to sit above the desk. Clean setup, no clutter.