Google Ads
Search, Shopping and Performance Max. Search terms, feeds and bidding worked against what a sale is worth rather than against reported conversion counts.
How I use Google AdsPlatforms and access
What I work in
The platforms I work in day to day, and what I do inside each one. If your setup is on this list, I can pick it up without you teaching me the basics first.
I use your existing accounts where practical. Any new platform or third-party cost is agreed before setup.
Start Free ReviewCampaigns
Meta Ads
Campaign structure, audiences and creative testing, judged on the sales or enquiries produced rather than on the numbers Meta reports back.
How I use Meta AdsMeasurement
Google Analytics 4
Event and conversion setup, and reconciling what GA4 says against what the ad platforms say when the two disagree.
How I use Google Analytics 4Google Tag Manager
Container work including server-side tagging and Consent Mode, checked for tags that fire twice or not at all.
How I use Google Tag ManagerMeta Pixel and Conversions API
Browser and server events with deduplication, so one purchase is counted once instead of twice.
How I use Meta Pixel and Conversions APIGoogle Search Console
Indexing and query data, used to tell what paid is buying that organic already earns.
How I use Google Search ConsoleEcommerce
Shopify
Store builds, theme work and custom Liquid, keeping whatever is already earning. I have run my own Shopify store since 2017.
How I use ShopifyGoogle Merchant Center
Feed setup and disapprovals, product data and the attributes Shopping and Performance Max bid against.
How I use Google Merchant CenterLanding pages and CRO
Message, proof, forms and checkout rebuilt around the promise the ad made.
How I use Landing pages and CROReporting
Looker Studio
Reporting that shows the number a decision turns on, with the source and period it came from stated on the same screen.
How I use Looker StudioAccess I ask for
Agreed before anything starts, and never more than the work needs.
- Your own admin access stays yours. I work under my own user on your accounts, which you can revoke at any time.
- Read access first. Write access only for the platforms the agreed scope covers.
- No passwords. Google Ads, Meta, GA4, Tag Manager, Merchant Center and Shopify all support inviting a user by email.
- If a tag or template needs changing, you see the change before it goes live.
About the author
Vince Servidad
PPC & Creative Strategist
I manage Google Ads and Meta Ads for ecommerce, healthcare, SaaS, events and nonprofits, with creative strategy, Shopify development and conversion tracking.
Send the accounts you want reviewed
Share your website, goal and which of these platforms you run. I will tell you what I would check first and what access that needs.