The working setup behind paid media, creative testing, conversion measurement, CRO, and client reporting.
Hardware I currently use for ad-account work, development, reporting, calls, and free videos. The list is practical, not a requirement for doing good work.
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Workspace map
The working desk, separated by role.
Select a plane to jump to the tools.
Mac & Display
2 itemsApple Mac Mini M4
Handles ad platforms, analytics, landing-page work, and content editing without breaking a sweat. Small, quiet, and built for a heavy browser workload.
LG UltraFine UHD 4K Monitor
One big 4K panel so you can keep Ads Manager, Shopify, and GA4 side by side without squinting. Honest colour, which matters when you're reviewing creative.
Desk Peripherals
4 itemsLogitech Mouse & Keyboard
Wireless, low-profile, and batteries that last forever — comfortable enough to carry you through 8-hour days inside spreadsheets and campaign builds.
Logitech Webcam
Clean 1080p that makes strategy calls and tutorial videos look sharp — far better than the built-in camera, and it works reliably on macOS.
Logitech Speaker
A desk speaker for reviewing ad creatives (and music while you work). Simple, loud enough, no fiddling.
Apple EarPods
A reliable pick for calls. Lightweight, wired (no charging, no dropouts), with a mic that's surprisingly good on Zoom and Google Meet.
Podcast & Audio
3 itemsElgato Wave 3 Microphone
Broadcast-quality USB mic that makes tutorial and client videos sound professional. Built-in mixing software means you can skip a separate interface.
Elgato Wave Mic Arm LP
A low-profile arm that tucks the Wave 3 under your monitor instead of in front of your face — keeping your shot clean on camera.
Elgato Multi Mount
A modular mounting kit for your webcam, light, and anything else that needs to sit above the desk. Clean setup, no clutter.

Who made these
Vince Servidad
Performance Marketer & Creative Strategist
Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, Shopify CRO, and landing pages. Highest monthly ad spend managed: $2M+. I have operated an ecommerce business since 2016.