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The working setup behind paid media, creative testing, conversion measurement, CRO, and client reporting.

Hardware I currently use for ad-account work, development, reporting, calls, and free videos. The list is practical, not a requirement for doing good work.

Heads up: these are Amazon affiliate links. Buy through them and I earn a small commission at no extra cost to you — it keeps the site and free videos running. As an Amazon Associate I earn from qualifying purchases.

Workspace map

The working desk, separated by role.

Select a plane to jump to the tools.

Vince Servidad

Who made these

Vince Servidad

Performance Marketer & Creative Strategist

Performance marketer and creative strategist for Google Ads, Meta Ads, performance creative testing, conversion tracking and attribution, Shopify CRO, and landing pages. Highest monthly ad spend managed: $2M+. I have operated an ecommerce business since 2016.