How we cut CPA by 42% in 90 days on a scaling skincare brand
Brand was spending $18,000/month on Meta + Google Ads with rising costs and flat revenue. Inside 90 days: CPA down 42%, ROAS up 1.8×, monthly revenue up 2.3×.
-42%
Cost per acquisition
from $54 to $31
+1.8×
Blended ROAS
from 1.9× to 3.4×
+2.3×
Monthly revenue
$180K → $415K
+23%
60-day customer LTV
from new retention flow
The challenge
The brand had scaled to ~$180K/month in revenue but every additional dollar of ad spend was making less money than the last. Conversion tracking was partly broken, Performance Max was eating budget without accountability, and the Shopify product pages weren't closing the sale.
What we did
Audited conversion tracking end-to-end — found two misfired events and a missing CAPI integration.
Restructured Meta Ads into a clean 3-campaign architecture: prospecting, retargeting, retention.
Tamed Performance Max with proper asset groups, negative placements, and weekly audit cadence.
Rebuilt top 5 product pages with clearer benefit copy, better imagery, and a trust section.
Added a post-purchase email flow that lifted 60-day LTV by 23%.
[Replace with real client quote. Keep it about the outcome, not the process — what changed for the business.]
— [Client name, role, brand]
Services used:Facebook Ads managementGoogle Ads managementShopify CRO
Engagement duration: 90 days
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