Can you take over an existing ad account?

Yes. I review account history, tracking, campaign structure, conversion quality, landing pages, and current constraints before deciding what should be preserved, repaired, or rebuilt.

Do you work with new campaigns?

Yes. New accounts and launches are supported when the offer, budget, required access, creative inputs, and conversion path are ready or included in the scope.

How do you report performance?

Reporting covers spend, agreed KPIs, conversion quality, tests, material account changes, problems, and next actions. The account remains accessible to your team.

Can you work as part of an existing team?

Yes. I can own paid media while collaborating with internal marketing, creative, sales, development, or agency teams, provided responsibilities and decision rights are clear.

Meta Ads and Google Ads under direct senior ownership

A paid media specialist who owns the work beyond campaign setup.

I plan, launch, take over, manage, and optimize Meta and Google campaigns while handling the tracking and landing-page issues that affect performance. Engagements can cover one channel, both platforms, or a wider paid-media role.

Available for ongoing management, account takeovers, launches, and focused paid-media projects. Scope is based on channels, account count, spend, and implementation needs.

Operating checklist

New campaigns, account takeovers, and ongoing optimization

Meta and Google Ads managed against agreed KPIs

Tracking and landing-page problems implemented directly

Clear reporting, documented changes, and direct communication

Why direct paid-media ownership reduces execution gaps

Clients posting paid-media roles repeatedly ask for someone who can manage campaigns, diagnose tracking, understand landing pages, report clearly, and act without waiting for several vendors to coordinate.

Built around your buyers

Your ads, pages, and copy get shaped by the way your real customers think, buy, and search — not a generic template borrowed from someone else's business.

Numbers you can trust

When tracking is broken, nothing else matters. Every sale gets counted properly — so you finally see which campaigns earn their keep and which ones don't.

Paid media responsibilities I can own

Strategy and campaign build

Objectives, budgets, channel roles, audiences, keywords, creative requirements, offers, and measurement are defined before campaigns are launched.

Meta Ads management

Facebook and Instagram campaign structure, creative testing, audience signals, retargeting, budget allocation, Pixel, and CAPI are managed together.

Google Ads management

Search, Shopping, Performance Max, keywords, search terms, feeds, bidding, negatives, conversion actions, and landing-page alignment receive hands-on management.

Creative and copy testing

Testing plans cover creative concepts, hooks, ad copy, offers, calls to action, and landing-page message match instead of changing variables without a hypothesis.

Tracking and quality control

GA4, GTM, platform pixels, conversion actions, attribution gaps, and lead or revenue quality are checked before scaling decisions are trusted.

Reporting and next actions

Updates explain spend, outcomes, quality, tests, problems, decisions, and what changes next in language a business owner or marketing lead can use.

What direct ownership means in practice

The person discussing strategy is the person working inside the accounts.

New setups and established accounts are both supported.

Campaign decisions are tied to qualified leads, sales, bookings, donations, or another agreed KPI.

Tracking and landing-page blockers are implemented, not only reported.

Account access, naming, changes, and measurement stay organized and documented.

Healthcare, charity, ecommerce, and service campaigns are evaluated against their own buying journeys.

Frequently Asked Questions

Yes. I can manage one platform or both, depending on search demand, audience, offer, budget, existing account history, and the role each channel should play.

Need someone to own paid media and the problems affecting it?

Connect Paid Media to the Work That Affects Performance

Campaign management depends on accurate tracking and a credible post-click journey. These services cover the most common implementation gaps around paid media.