Vince ServidadPPC & Creative Strategist
Send your site and what is not working. I will tell you what I would fix first.
Marketing notes
Practical guides on Google Ads, Meta Ads, creative testing, measurement, landing pages and Shopify.
Start with the problem you are working on. Each article explores what to inspect, what the evidence can tell you and what to consider next.
Browse practical resources ↗Meta Ads · Page 2 of 5 · 56 articles
A practical Meta lead ads-to-CRM implementation guide covering field mapping, consent, routing, duplicate prevention, follow-up ownership, failure alerts, and qualified-lead feedback.
Read article ↗Twenty-five adaptable Meta ad hooks for home services, clinics, legal, professional services, and other local lead-generation businesses.
Read article ↗Diagnose spam, wrong-fit, accidental, and low-intent Meta leads—then fix the creative, form, targeting, verification, follow-up, and feedback loop.
Read article ↗Use this copy-ready worksheet to turn customer research into Meta ad hypotheses, briefs, budget guardrails, naming rules, and a four-week decision calendar.
Read article ↗Meta GEM is an ads foundation model, not a campaign setting. Learn how it differs from Andromeda and what advertisers should change in creative, signals, structure, and reporting.
Read article ↗A practical list of 21 genuinely different Facebook ad angles—plus a four-week testing plan, naming system, and scorecard for Meta’s creative-led delivery era.
Read article ↗Andromeda is Meta’s ad-retrieval engine, not a button in Ads Manager. Learn what it changes, what it does not, and how to adapt audiences, creative, tracking, and testing.
Read article ↗Stop calling five versions of the same ad a test. This practical system shows how to turn customer problems into distinct concepts, test them cleanly, and decide what to cut, iterate, or scale.
Read article ↗If Meta only receives raw form fills, it learns to find form fillers. This guide shows how to connect lead stages, CRM outcomes, Conversions API events, and values so delivery can learn from real clients.
Read article ↗Your ads buy the visit; the page decides everything after. The block-by-block anatomy of a lead page that converts — message match, proof, form design, and the friction worth keeping.
Read article ↗Actual CPM, CPC, cost-per-lead, and cost-per-purchase ranges from Philippine accounts — plus what really moves your costs, and the only cost number that decides anything.
Read article ↗Cheap leads that never answer the phone aren't a bargain — they're the platform optimizing for the wrong people. The quality playbook: friction, feedback loops, and follow-up speed.
Read article ↗Share your website, goal and current setup. We can discuss whether the project is a fit and agree on the work before it starts.